Ubisoft, a renowned gaming company, has revealed that it has formed a three-year alliance with Visa, a prominent credit card provider, primarily across Europe. As their initial joint venture, Ubisoft will introduce exclusive downloadable content (DLC) within its games, available solely to Visa cardholders in the UK and Europe.
In their official announcement, the companies unveiled that Visa cardholders can enjoy a dance from Just Dance 2025, which takes inspiration from Kika Nazareth – a professional soccer player for Barcelona F and Portugal’s national team, who is backed by Visa sponsorship.
This initiative is merely the beginning of a sequence of collaborative marketing campaigns, as the companies refer to them, across Ubisoft’s collection of video games. They additionally announced that certain Visa cardholders residing in Europe and the UK will receive special offers from Ubisoft+, game codes, and other unique perks.
In light of a tumultuous year for Ubisoft, this partnership arises as the company navigates through layoffs, budget reductions, and even the cancellation of certain high-profile projects like XDefiant. However, Ubisoft has remained steadfast in its dedication to live-service games such as Just Dance and open-world series like Assassin’s Creed. To strengthen this commitment, they have established a subsidiary aimed at overseeing and securing additional funding for key franchises including Assassin’s Creed, Far Cry, and Rainbow Six.
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2025-05-13 23:23