You Won’t Believe What Blockchain Baddies Are Doing to Woo Women Into Crypto 🚀

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Out in the jumbled confusion that folks called the world of Web3—a place choked full of double talk and shifty glances—there were women. Not rare like hen’s teeth, but outnumbered all the same. And these women, wise to the ways of snake oil and dreams of digital gold, knew that if more women folk were to come along, someone had to clear a path. A path without potholes of jargon, but maybe with a few less ‘rug pulls’ and a lot more straight talk.

It happened in Dubai, a place where machines hum and people gather to talk tokens, at a thing called the Blockchain Baddies side event. (No, not baddies like in old Saturday morning cartoons, but baddies like, ‘Hey, we’re here and you better listen.’) Here, the women sat together, trading stories of how they first stepped into Web3—sometimes cautious, sometimes with that reckless hope only folks looking for a better future possess. The talk turned to the why—why bother hustling for a bigger female crowd in crypto? Simple: because if the future is coming, everyone should get a say, not just the boys with the loudest voices or the fastest clicker fingers.

The CryptoMoon folks came round with their notepads and intentions, asking questions and not quite sure what answers they’d get. But the answers weren’t wrapped up fancy. Women said, “How about making this stuff make sense? Maybe don’t talk to us like we’re decoding the collected works of James Joyce. Give us a place to figure it out, fall on our faces, and get up again. Preferably with snacks.” (Ok, maybe the snacks comment is wishful thinking.) 😉

From Providing Clarity to Building Skills 

Now, Caroline York—Serotonin’s marketing wrangler—leaned back and said, “Listen, you want the ladies, you have to stop spewing fog and mystery. How about giving folks a map instead of a riddle? Women don’t bite if you tell ‘em the truth.” Caroline, practical as a new pair of boots, believed you start by handing out clear info, not secret passwords to some exclusive club.

She figured people learned best in good company. “I’ll tell you, most of us listen to the trusted voices around us—if you want more women in this rodeo, give them a posse,” she said. She tipped her hat at groups like SheFi, where knowledge is handed out the old-fashioned way—neighbor to neighbor, one cup of coffee at a time.

Then Saima Tariq Khan, who answers to ‘engineer’ but might as well be called ‘chief de-mystifier,’ nodded along. “People are out here asking what’s a DeFi, is it like a Wi-Fi, or a new kind of sandwich? You want a revolution, you start with definitions.” She knew that plenty of women had the smarts but not always the open door, and that maybe the remote world of Web3—where nobody cares if you show up barefoot—could fix that.

Financial Literacy: Not Just for the Suits

Paloma Soria Brown—writer, SheFi scholar, probably the kind of guest who shows up with the best pie—declared the obvious that some menfolk still miss: “Nobody knows what Web3 means. They hear ‘crypto’ and think it’s either fairy dust or the devil’s wallet. Half the time, they’re right.”

She suggested maybe start by teaching people what money is, before going all-in on explaining blockchains. “You want someone to swim, teach ‘em to float first. Trust doesn’t come easy round here, not with all the rug tuggers.”

If people only could see the whole picture—ownership, freedom, a place at the table—maybe more would sign up. But right now, to the untrained eye, it’s all shell games and shadows.

Off to the side, Abigail Xavier from Fasset was haggling with her own brand of optimism. “You know how you make women feel welcome? Ask them what works. Don’t just slap on some pink and call it innovation. We actually talk to the women and put those answers into our designs.” Revolutionary stuff, asking folks what they actually want, instead of just guessing.

And that’s how it is in the land of blockchain: more wild west than utopia, but if you ask the women of Web3, the doors are open, provided you stop talking gibberish and maybe, just maybe, hand out a few maps (and some snacks wouldn’t hurt, either). 🥨💸

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2025-05-07 17:28