Microsoft Gaming Chief Executive Officer, Phil Spencer, recently explained his shift from attempting to entice all PlayStation and Nintendo gamers to switch to Xbox, towards a strategy of catering to players wherever they currently play.
He stated during the XboxEra podcast, as reported by VGC, that he’s no longer pushing everyone towards Xbox. Instead, they want to give more individuals an opportunity to enjoy their games wherever they are.
Spencer emphasized the significance of investing in Microsoft’s own platforms, as they generate a complete income from the sales of first-party games, unlike the 70% earned on PS5 and Switch, with the remaining 30% going to Sony and Nintendo. Even at this 70%, he mentioned, it greatly assists us in creating outstanding game portfolios.
In an ideal world, Spencer expressed a desire to earn profits from every game his company launches; however, the industry has changed drastically, and such a situation no longer exists.
As a gamer, I recognize that some folks have their preferences, whether they’re deeply rooted in PlayStation or Nintendo libraries, or simply appreciate the feel of specific controllers. Instead of dismissing these platforms as unsuitable for our business growth and fan engagement due to our franchises, I believe we should embrace this diversity and find ways to connect with these gamers effectively.
He stated: “Rather than following the crowd, I strongly feel that games ought to take center stage. Limiting access to games doesn’t truly serve anyone. In fact, controlling where games can be enjoyed isn’t advantageous for the games themselves.
Furthermore, in the interview, Spencer explained that as part of Microsoft’s cross-platform strategy, he intends to be open and honest with the public. In other words, if Microsoft launches a first-party game on Nintendo Switch, PlayStation 5, or Steam, fans should anticipate seeing logos for these platforms during Microsoft’s own game presentations as well.
“People should know the storefronts where they can get our games,” he said.
One of the upcoming large-scale Xbox games making its way to PlayStation is Indiana Jones and the Great Circle, expected on PS5 this spring after its initial release on Xbox in 2024. Following this, Doom: The Dark Ages releases for Xbox, PlayStation, and PC in May, simultaneously launching on all platforms. The RPG Avowed from Microsoft-owned studio Obsidian is set to debut for everyone on February 18, though it has yet to be announced for any competing platforms other than Xbox and PC.
In a parallel move, Microsoft adopts this novel approach at a time when Xbox is trailing in third position regarding console sales, with the Xbox Series X|S lagging behind both the PS5 and Nintendo Switch. As Spencer pointed out, Microsoft sets itself apart by releasing its own games on competing platforms, a strategy rarely seen from Sony and Nintendo on consoles.
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2025-02-18 17:09