X user behind viral “Lore” post cashed in big off 1B view tweet

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On April 1st, 2025, a user named Moon Dragon, who was part of the X community, shared a tweet that sparked widespread discussion and ultimately garnered over 1 billion views.

Over the past month, if you’re an active member of our gaming community like myself, chances are you’ve come across a post showcasing a cheerful stick figure in an awkward desk setup, peering intently at a computer screen, with the tagline: “Time to share some lore about yourself.

The post quickly gained momentum, with individuals and well-known companies like McDonald’s sharing it and disclosing details about their operations.

grimace used to be called evil grimace and had 4 arms to hold more shakes

— McDonald’s (@McDonalds) July 11, 2025

Currently, at the point of composition, the tweet has been seen an astonishing number of times, exceeding 1.2 billion views, surpassing even momentous historical events like Joe Biden declaring he wouldn’t run for re-election again.

On the 22nd of July, the user disclosed some personal information about herself, retweeted with a comment, thereby offering fans a glimpse into the substantial income she generated from her content going exceptionally popular online.

X user may have made $10K off viral 1.2B view tweet

As ‘frozenaesthetic’ – also known as Moon Dragon in gaming circles – I used to be ridiculed and labeled as impoverished before my viral tweet, simply because I didn’t have a traditional job.

However, that completely changed after her tweet took over the platform.

Previously, someone labeled me as a poor sport, while another made fun of my lack of employment. However, that tweet took off to unprecedented heights and earned me an above-average income.

Thank you, Twitter, for making the right choice.

— Moon Dragon (@frozenaesthetic) July 23, 2025

She expressed, “This tweet gained unprecedented popularity, earning me an extremely satisfactory reward.” She added, “Thank you, Twitter [X], for making the right choice.

Initially, viewers inquired about Moon Dragon’s earnings from the post, yet she remained discreet, disclosing merely that her income from the tweet was less than $100,000.

She clarified that she wouldn’t reveal the exact amount of her payout, but instead described it as “more than satisfactory.” She felt it was unnecessary to burden others with such details since many people around the world are struggling financially and simply trying to make ends meet.

Beyond asserting that she’s been subjected to ominous messages and requests for charitable contributions, Moon Dragon evaded questions regarding her substantial profits, instead opting to state that she had been successful.

Well rest assured, I did well

— Moon Dragon (@frozenaesthetic) July 23, 2025

As a dedicated follower, I’m thrilled to share that Grok, who boasts access to comprehensive analytics, recently disclosed the earnings generated by that viral tweet. Let me tell you, the numbers are nothing short of astonishing!

According to the revenue-sharing model of X’s creator, the average payout for ad impressions in replies is between $8 and $10 per million. For a post with approximately 1.26 billion views, the estimated earnings would be around $10,000 to $12,600. However, these figures can change based on factors like engagement, audience, and verification status. The AI made this prediction.

It’s quite surprising that the popularity of the tweet about the lore isn’t a new phenomenon. In fact, as far back as 2024, another user shared the identical image and caption, garnering an impressive 334 million views.

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2025-07-23 19:18