WrestleMania 41 Set to Be Branded by Xfinity, Done+Dusted Onboard for Design

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WWE and Comcast have agreed on a multi-year partnership where Xfinity will be the first company to brand their logo on the WrestleMania stage. Additionally, this agreement establishes Xfinity as the official WiFi provider for WWE events.

The news arrives a day before WrestleMania 41, taking place in Las Vegas on April 19 and 20. The production company Done+Dusted, known for live events and part of Pantheon Media Group, has teamed up with WWE to create the stage setup for this annual spectacle. As you can see from the image, the design for this year’s event is already complete.

For a long time, Comcast has been a fantastic collaborator who truly understands the influence and scope of WWE’s audience,” stated Grant Norris-Jones, executive vice president and head of global partnerships at TKO Group, which owns WWE. “We are excited to team up with Xfinity, an industry frontrunner, on fresh and groundbreaking collaborations. This collaboration kicks off with the legendary WrestleMania event taking place in Las Vegas.

As a devoted fan, I’m thrilled to share that for the first time ever, the WrestleMania set will showcase Xfinity branding on LED signage during both nights of the event. This means whether you’re there in person or watching from home, you’ll see Xfinity all around!

Moreover, Xfinity is not just a part of WrestleMania 41, they’re stepping up as the official presenting partner for NXT Stand & Deliver on April 19. Can’t wait to witness this exciting collaboration!

Kristy Kozlowski, senior vice president of media strategy and planning at Comcast, stated that WWE’s entertainment is unlike any other sports franchise, and if you can’t be there in person, the superior WiFi experience offered exclusively by Xfinity makes it the best way to watch. These fans are incredibly passionate, and WrestleMania is the highlight of their year. It’s only fitting that we showcase our rapidly growing WiFi service on the main stage of wrestling’s biggest event.

For fans attending WrestleMania 41 in person, Xfinity is offering the “Unlock the Boom” experience at The Extra Bar. Here, they can create their own Booming Superstar persona using an LED tunnel with energetic music, videos, and lighting. After that, they can test their strength against an arm-wrestling machine, savor complimentary sodas and waters, and charge their devices. Furthermore, Xfinity will gain prominent brand visibility at other WWE premium live events, such as SummerSlam 2025 and Survivor Series®2025, with ring mat branding, official presenter status for Survivor Series, custom social and digital content, and much more.

One of the most prominent players in live events today is “Done+Dusted”, known for their impressive portfolio. They have recently taken credit for organizing the “League of Legends” World Finals 2024, broadcasting the Emmy Awards for three consecutive years, staging the opening ceremony of the London Olympics, and numerous Super Bowl Half Time Shows.

Ever since I was a boy and I watched The Undertaker in my room, I’ve been deeply captivated by everything related to WWE. To now be working with the WWE team on a project is nothing short of a lifelong dream realized,” expressed Guy Carrington, executive creative director and partner at Done+Dusted. “Our aim was to develop something that not only resonates with the spirit of Vegas but also preserves the pulsating energy and audacity that defines the brand.

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2025-04-18 19:16