As a long-time Nebula subscriber, I find myself both understanding and somewhat frustrated by the upcoming price increase. On one hand, I appreciate the transparency and the efforts that Dave Wiskus and his team have made to grow Nebula’s content offering, as well as their commitment to supporting creators. The new shows, like “Jet Lag: The Game” Season 11, “Identiteaze,” and others, are a testament to this dedication.
As a passionate film enthusiast, I can’t help but share the news about the upcoming changes in my go-to streaming platform, Nebula. Just like the highly-awaited 11th season of the thrilling travel competition series “Jet Lag: The Game” is set to take off on their screens, starting September 1st, they’re introducing their first significant price hike ever! This means we’ll have more captivating content at a slightly different cost – an exciting evolution for us cinephiles!
Major is of course relative, because the creator-owned streamer, which is currently priced at $5 per month and $50 annually, will be hiking its fee by a whopping $1 to reach $6 per month and $60 annually, in comparison to the cost of Netflix, Max and the similar mega streamers that have also recently undergone a round of price increases.
Nebula provides an exclusive offer that bigger streamers often overlook – unique promo codes shared by Nebula creators within their content, which grant a substantial 40% discount on the annual membership, reducing it to just $36.
The modifications we’re discussing affect only those who are new subscribers, as Nebula has assured its current customers that their existing rates will remain unchanged. This information was communicated on August 1 to provide potential customers with plenty of time to secure the lower membership rates before they change.
I understand that hikes in prices can seem inconsequential at first glance, but they’re still increases, regardless of their size. Our CEO, Dave Wiskus, has shared his reasoning behind this strategic move, clarifying that it will only affect our new customers moving forward.
Initially, Nebula began in 2019 available either individually as a subscription or bundled with Curiosity Stream. However, this partnership offering ceased over a year and a half ago, and since then, the individual pricing for Nebula remains unchanged.
In a conversation with EbMaster, Wiskus explained that while there have been minor adjustments since launch, the core price of their service hasn’t significantly changed. For over a year and a half, they were part of a bundle, which ended recently. Since then, they haven’t increased the price, using this period to understand their subscribers better, explore marketing strategies, analyze audience retention, and gauge reactions to adding more high-quality content and original productions. One consistent request they receive is for a way to pay more, showing that subscribers want to support the creators.
Wiskus isn’t exaggerating: Over the past year, Nebula has significantly increased its content offering and production pipeline, launched a movie studio and struck partner deals with Morning Brew and Spotify. Noteworthy recent and upcoming titles from Nebula include, “Jet Lag: The Game” Season 11, “Identiteaze,” “Dracula’s Ex-Girlfriend” from “House of the Dragon” Season 2 newcomer Abigail Thorn, “17 Pages,” “Boomers,” “The Getaway” and “The Dinner Plan,” just to name a few.
As a film enthusiast, I understand the need for our streaming service to reflect its worth in today’s market. It’s only fair to consider the audience’s expectations while striving to grow and offer more content. To maintain our quality, we may need to invest more, create more, and ultimately provide more value to our subscribers. In due time, inflation will inevitably catch up, so we must prepare for changes.
Wiskus clarifies that there are currently no intentions to raise prices for existing Nebula subscribers in the immediate term, with the ultimate goal of avoiding any price hikes altogether. He’s made this position explicitly clear by communicating directly with customers prior to the September price adjustment.
“Wiskus stated in a response to a question about upcoming price increases on the Nebula sub-Reddit page last week that it would require significant circumstances for us to boost rates for our current subscribers. The aim is to expand so significantly that the proportion of people on the existing pricing tiers becomes insignificant, making it less hassle to potentially upset them. However, it’s important to note, from a legal perspective, that we can never definitively rule out any changes in the future.”
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2024-08-27 23:48