Why Everyone is Obsessed with the Hilarious ‘Millennial Burger Place’ Meme on TikTok!

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One popular trend currently sweeping through TikTok is the “Millennial Burger Joint” meme, which has been dominating users’ “For You” feeds. Here’s a breakdown of what this meme is all about.

By February 2025, TikTok emerged as a popular platform where users often made humorous comments about a particular style of trendy eateries known as ‘Millennial burger joints.’

The meme emphasizes the stereotypes commonly associated with these businesses, depicting them as being overpriced and excessively stylish. This portrayal often includes uncomfortable metal chairs, brick walls exposed, neon signs, and truffle fries. However, one may wonder why such places are facing criticism, and how this meme managed to gain widespread popularity?

Origins of ‘Millennial burger place’ meme

Back in the late 2010s and early 2020s, the idea for “The Millennial Burger Place” originated from those relatable starter pack memes that became popular on Reddit. As a fan, I can say it’s amazing to see how these humorous posts about our generation have inspired such a unique culinary concept!

Expensive Burger Place Starter pack
byu/CumForChristimas instarterpacks

These memes pointed out the typical features of high-priced burger restaurants, such as unique chalkboard menus, meals presented in tin containers, and overall hip, upscale interiors.

Though not explicitly aimed at Millennials, these initial memes often depicted eateries that gained prominence around the mid-2010s – a timeframe when Millennials were embarking on their entrepreneurial ventures.

The design elements, frequently associated with the process of gentrification, commonly symbolize a particular kind of eatery popular among hipsters, where visual appeal on Instagram takes precedence over comfort and affordability.

How it went viral on TikTok

In 2025, the meme experienced a revival on TikTok. On February 11, user fairylights2007 posted a video set to Kyle Gordon’s ‘2011 Millennial’ parody song, humorously captioned: “This song is like overpriced truffle fries next to an expensive burger, brick walls, and a tin of ketchup.” The post garnered more than 354,000 likes and sparked others to create their own versions.

Starting from February 18, content creators such as stop_ai_now started filming inside real burger restaurants, highlighting common stereotypes with comments like “Can you guess the price of these burgers?”, which earned more than half a million likes.

Related

What does ‘chuzz’ mean on TikTok?

As a passionate admirer, I’d like to rephrase Jethro’s sarcastic remark in a way that echoes popular restaurant taglines: “Just two dreamers stirring up an outrageous recipe,” which, much like those catchy restaurant slogans, found its way into the meme lexicon and gathered over 217,000 thumbs-up.

The slogan has morphed into a signature gag for this popular trend, and many skits revolve around “Millennial burger eateries.” These sketches usually showcase two excited individuals brainstorming a fresh business concept, only to reveal at the end that their venture is another trendy burger establishment.

The meme remains popular due to its blend of comedy and recognizability. Many millennials employed in or visiting these places acknowledge that the stereotypes hold true, whereas Gen Z meme creators utilize it to comment on millennial fashion trends.

One popular trend that’s currently thriving on TikTok includes the amusing “Come Clean” challenge by Hilary Duff and the viral “Bro isn’t going back home” meme, among others.

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2025-02-26 17:53