What is the ‘Gen Z wrote my script’ trend? Companies use viral slang in marketing pitches

As a seasoned gamer with decades under my belt and fingers worn from countless hours spent navigating virtual worlds, I must say, I find myself both amused and intrigued by this ‘Gen Z wrote my script’ trend on TikTok. It’s a breath of fresh air to see the younger generation taking charge, even in traditionally older-dominated environments like business.


As a seasoned gamer, I’ve found myself chuckling along with the ‘Gen Z Wrote My Script’ trend on TikTok. It’s mind-blowing to see just how different our lingo is from the older generation!

It’s not typically the norm for young workers to be in charge of jobs where seasoned, older colleagues are present, but it’s definitely possible under certain circumstances.

In essence, the ‘TikTok’s “Gen Z wrote my script” trend demonstrates that such an approach is feasible. This trend involves entrepreneurs adopting a sales pitch penned by their Gen Z team members.

While some marketing pitches have a more somber tone compared to others, many are designed with humor in mind. In fact, certain staff members often incorporate casual language such as ‘gyat’, ‘gagged’, or ‘lit’. Interestingly, the individual delivering the pitch is usually older than the one who wrote it, leading to instances where they may not fully comprehend the slang terms used – making these pitches all the more amusing.

Additionally, not just individuals, but also businesses are experiencing unprecedented levels of visibility due to their participation in social media trends, with some content going exceptionally viral.

In a TikTok shared by Northumberland Zoo, two of its directors successfully completed their task by employing the term “slay” to highlight various animals. They also playfully referred to a bat as a “brat,” a reference to Charli XCX’s brat summer trend.

The National Gallery Singapore gained popularity by humorously participating in the ‘Gen Z wrote my script’ trend. An employee named Clarence walked around the art gallery, using words that probably weren’t familiar to him to describe the paintings.

Hello friends! It’s high time for you all to embrace your artistic side,” Clarence announced while greeting potential visitors. As he strolled by a picture of a cat, he softly whispered, “I believe she has taken quite a liking to it.

When he stumbled upon a dance floor-like pole, he casually questioned, “Is this for real, folks?” (This reference is similar to how streamers such as Kai Cenat and IShowSpeed might address their audience.)

Viewers were so captivated by Ray from Shaker Auto Group, they requested him to produce an additional 1000 videos featuring him as he reads marketing pitches penned by his Gen Z team members.

While displaying the cars within the shop, he casually employed colloquial expressions such as “he’s the main man” and “gyat.

He also told future customers they could “gain major aura points” if they stopped by and bought a new Jeep Wrangler.

One frequently employed term within numerous videos during the ‘Gen Z wrote my script’ trend was “demure,” which gained widespread attention in August. Nowadays, many social media users apply this term to denote a ‘moment of humility.’

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2024-10-01 20:48