Creator Sports Network believes the future of live sports won’t be dominated by major television networks, but instead will be powered by many independent streams run by individual creators.
Barrick Prince, the founder of CSN, believes live sports are shifting from limited access to a system offering more options, wider reach, and customized experiences. He envisions a future where, instead of a single national broadcast, fans can choose from countless versions of a game tailored to their specific location and preferences – what he calls ‘one million ESPNs.’
We’ve witnessed this firsthand: some of YouTube’s most popular livestreams ever came from CazéTV, the channel of streamer Casimiro, during his coverage of the 2022 World Cup.
A creator-first sports model
CSN is building the technology that enables a new way to share live sports. They partner with sports leagues, teams, and rights owners to let authorized creators broadcast games live to their fans on platforms like YouTube and Twitch.
CSN isn’t meant to replace regular broadcasts; it’s designed to work with them. The original broadcast stays the same, but creators can add their own streams with different commentary, styles, and languages that appeal to online audiences.
So, as a gamer who streams, I’m hearing this company is huge when it comes to helping creators broadcast stuff, especially in sports. Apparently, they’ve already powered thousands of streams, racking up billions of ad views and millions of hours of people actually watching. That’s pretty impressive!
CSN believes sports fans now have very different preferences. Some want in-depth breakdowns of the game, while others prefer something lighthearted, commentary in different languages, or a viewing experience that feels more like chatting with friends than watching a traditional broadcast.
These days, most people watch sports on streaming services, and they often find out about games and teams through online creators. CSN’s platform is designed to help these creators build their own sports communities, giving them tools for high-quality video production and managing broadcasting rights.
What could it mean for leagues and brands?
As a big sports fan, I’ve noticed something really smart happening with these CSN frames. Instead of trying to completely change how sports are watched, they’re letting creators add to the existing broadcasts. It’s a way for teams and leagues to reach more people – like me! – without upsetting the networks and partners they already have. It feels like everyone wins, honestly.
Brands and advertisers also gain from this approach. Content created by individuals allows for direct measurement of how people interact with it, which is more effective than just looking at general viewership numbers.
CSN believes fans will increasingly watch live sports through a variety of sources, rather than just a single broadcast. They’re working towards a future where any game can be shown on numerous platforms, with different creators offering unique viewing experiences for fans.
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2026-01-13 12:49