As a seasoned gamer with a penchant for pop culture trivia, I can’t help but draw parallels between Jason Alexander‘s apprehensions about Seinfeld and my own experiences in the gaming world. Much like George Costanza, I too have found myself in situations where I doubted the potential success of a game or a series, only to be proven wrong by its eventual popularity.
Initially, some doubted that “Seinfeld” would become the massive success it ultimately was. Even one of its stars, Jason Alexander, harbored concerns that the sitcom might only receive a single pilot episode before being canceled.
His skepticism stemmed from the novelty of Seinfeld at the time and the challenging nature of its intended audience. To be fair, NBC initially dismissed the production, but eventually aired it to fill an empty slot. The pilot episode, surprisingly, was warmly received, leading NBC, despite their initial reservations, to commission more episodes.
Alexander spoke about his concerns during an interview with Howie Mandel.
Initially, I assumed it would be a one-time trial run, but if successful, that would be it. However, when we conducted the trial run… It seems we’ve created a series that caters primarily to males aged 18 to around 35, who reside in urban areas and typically avoid sitcoms… Our production didn’t resemble anything else currently airing.
Initially, Alexander believed that the differences between the actor and the Seinfeld audience would be the main issue, leading to the production’s downfall. However, it was proven wrong as the TV series managed to capture a unique niche on television, attracting large audiences to their screens instead.
Due to the specific demographic it attracted (men aged 18-35), this audience was particularly hard for Prime Time advertisers to reach. Since we were the sole broadcasters for this show, we always had a sponsor because someone was always tuning in.
The elusive viewers who found the TV show tailored just for them, contributed significantly to the financial success and longevity of “Seinfeld” on NBC. Interestingly, what was initially perceived as the show’s main weakness – its specific target audience – eventually became its greatest strength.
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2024-08-29 13:32