Varun Dhawan, Samantha’s AGBO-Produced ‘Citadel: Honey Bunny’ From Raj & DK Leads Prime Video Global Viewing (EXCLUSIVE)

As a global citizen who has had the pleasure of witnessing the evolution of entertainment across borders, I must say that I am utterly captivated by the success of “Citadel: Honey Bunny.” The series, set in the vibrant and intriguing world of Indian espionage, has not only captured the hearts of viewers in India but has also managed to enthrall audiences worldwide.


Over the launch weekend, Amazon Prime Video’s Indian espionage series “Citadel: Honey Bunny” became their most-viewed series globally.

The show initially aired on Nov 7, has now been watched by viewers across 200 nations and territories. It ranked among the top 10 shows in close to 150 markets, including the U.S., UK, France, Italy, Australia, Canada, Brazil, and UAE. On its premiere day, it was the most-watched show on Prime Video not just in India but also in over 30 countries worldwide.

As a devoted cinema enthusiast, I’m eagerly anticipating the upcoming series directed by the dynamic duo Raj Nidimoru and Krishna DK, famously known as Raj & DK. This exciting production stars Varun Dhawan and Samantha, and it’s set against the vibrant backdrop of the 1990s. The series follows a captivating tale of a stuntman and an aspiring actress who find themselves unwittingly embroiled in espionage affairs.

This upcoming show is the third part of the “Citadel” universe, continuing the storyline from the initial series featuring Richard Madden and Priyanka Chopra Jonas, as well as the spinoff titled “Citadel: Diana.” The original “Citadel” series, launched in 2023, was Prime Video’s second most-viewed new original series outside of the U.S., excluding American viewership.

The show “Citadel: Honey Bunny” and all series set in the “Citadel” universe are collectively overseen by AGBO, a production company helmed by the Russo Brothers (Anthony Russo, Joe Russo, Angela Russo-Otstot, and Scott Nemes). David Weil, as well as Midnight Radio, also serve as executive producers.

AGBO is broadening its influence worldwide. At this time, the second season of “Citadel” is being filmed in London under the leadership of Joe Russo. The Russo brothers are also preparing to rejoin Marvel, taking on the roles of directors for “Avengers: Doomsday” (scheduled for May 2026) and “Avengers: Secret Wars” (also slated for May 2027).

James Farrell, VP of International Originals at Prime Video and Amazon MGM Studios, noted that the popularity of ‘Citadel: Honey Bunny’ demonstrates our non-English language shows are captivating audiences worldwide through Prime Video’s extensive global viewership.

Nikhil Madhok, head of originals at Prime Video India, commented on the success of “Citadel: Honey Bunny”, saying it’s another proof of global appreciation for Indian content. He emphasized that stories rooted in local cultures can resonate with audiences worldwide and attract viewers from various regions. The series has received outstanding feedback in India and Madhok is delighted to announce that it became the most-watched series on Prime Video globally during its debut weekend.

Raj & DK shared that working on an intricate project with renowned figures in international entertainment was a deeply rewarding, complex endeavor. It allowed us to contribute to a broader universe of spies that breaks away from traditional narratives. We’ve had fun incorporating nods to 90s cinema and nostalgic references into the Honey Bunny realm. The overwhelmingly positive feedback we’ve received, both domestically and internationally, has filled us with excitement.

Angela Russo-Otstot, executive producer and chief creative officer at AGBO, remains deeply proud of our international partners on ‘Citadel.’ Each episode in the series has been a hit, and we’re thrilled with DK and Raj’s version, ‘Citadel: Honey Bunny.’ It’s an exciting, fast-paced, and unconventional spy show. The brilliant writer Sita Menon has created exceptional scripts, which our stellar actors, Samantha and Varun Dhawan, breathe life into with their impressive performances. AGBO is privileged to work alongside such gifted creators, together with Amazon and David Weil, in delivering this unique global series to viewers everywhere.

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2024-11-13 13:46