As a seasoned gamer with a keen eye for the industry, I must admit my dismay at Ubisoft’s sudden withdrawal from Tokyo Game Show 2024. Having followed their work closely, I was eagerly anticipating glimpses of upcoming titles like Assassin’s Creed: Shadows and XDefiant. However, the company’s recent stock market performance, particularly the lackluster reception of Star Wars: Outlaws, seems to have played a significant role in their decision.
This year, the Tokyo Game Show is set to begin, with numerous big corporations showcasing their forthcoming games. However, contrary to earlier announcements, Ubisoft, known for creating popular series like Assassin’s Creed and Far Cry, has decided not to participate in TGS 2024.
The company extended their apologies to fans excitedly anticipating the event, as the cancellation came at the last minute – the Ubisoft Japan showcase was set for September 26. No explicit explanation was provided for pulling out of the fair, merely that it was due to “specific situations,” which can be open to various interpretations.
Given the recent slump in Ubisoft’s stock market performance following the release of Star Wars: Outlaws, it seems plausible that the company’s executives chose not to present materials related to their games (such as Assassin’s Creed: Shadows and XDefiant) during the two-day event, considering the unfavorable financial climate. According to Google Finance, Ubisoft’s value dropped significantly after August 30, with a particularly sharp decline on September 16 when one share cost €11.33. The game was not well-received by both players and investors, suggesting that its launch was less than successful.
Following a thorough evaluation of its circumstances and anticipating potential internal backlash from the content in “AC: Shadows” (possibly due to a leaked video), Ubisoft has opted out of attending the Tokyo Game Show 2024. It’s been speculated by some members of the community that the company’s absence may primarily be due to concerns about how the game would be received by the Japanese audience, considering the recent debate surrounding the historical and cultural accuracy of the game’s portrayal.
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2024-09-25 10:32