Trump Film Tariffs Plan Prompts Appeal From Global Industry Organizations Ahead of Cannes Film Festival

100 movie and television organizations from various parts of the world made a plea to EU institutions and international governments, timed for just before the start of the Cannes Film Festival, urging them to aid the independent film industry in response to U.S. President Donald Trump’s proposed tariffs on imported films.

The list of signatories encompasses entities such as the European Producers Club, a body that champions top independent film and TV drama producers from across continental Europe, Irish Equity, an organization representing actors in Ireland, South Africa’s Independent Directors Association, and Canada’s Alliance des producteurs francophones du Canada.

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The European Producers Club, which advocates for top independent film and TV drama producers across Europe, is among the signatories, alongside Irish Equity, a union for actors in Ireland, South Africa’s Independent Directors Association, and Canada’s Alliance des producteurs francophones du Canada.

The title of this appeal is “Our Tales, our Expressions: A Universal Declaration for Creative Liberty, Cultural Variety, and Cultural Autonomy.” It urges governments to maintain their commitment to upholding structures that encourage independent film and multimedia production, thereby ensuring that a rich tapestry of cultural expressions, creative works, and diverse screen stories remain vibrant and accessible.

The statement highlights growing efforts, often from influential political and business entities, to weaken or eliminate regulations that safeguard cultural expression’s variety and availability.

Additionally, they mentioned various attempts to undermine key protections like the Audiovisual Media Services Directive within the European Union, as well as proposed local content regulations in Australia, screen quotas in Asia, and mandates for streaming services to fund domestic production in Canada, among others.

In Europe, Trump’s tough new trade approach is leading American film studios to launch a fresh challenge against the European Union’s Audiovisual Media Services Directive (AVMS), a rule that obliges international streaming platforms to allocate a portion of their earnings towards locally produced content.

In March, before President Trump announced tariffs on films, the Motion Picture Association – which looks after the business interests of companies like Disney, Netflix, Paramount, Amazon Prime/MGM, Sony Pictures, Universal, and Warner Bros. – submitted a letter to the United States Trade Representative (USTR). This letter highlighted an imbalance in investment responsibilities that their company has towards European countries such as France, Germany, and Italy.

The signatories emphasized their strong disapproval of any political, legal, or financial actions intended to weaken the established regulations safeguarding creative liberty and cultural variety within the movie and audio-visual industry.

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2025-05-12 09:23