Each GlamBOT video is divided into two sections: first, Cole Walliser describes the GlamBOT, explaining that it’s a high-speed, slow-motion camera; second, we watch the created short video intended to make its subject look fashionable or trendy. During a conversation with Sebastian Stan at the 2025 Golden Globes, where he was an eventual Oscar nominee, Walliser presented the GlamBOT idea, causing Stan to shake his head and groan, not out of disbelief but more as a hint of irritation. For Stan, who has years of industry experience, the GlamBOT seemed like another hindrance on his path to wherever he was trying to go. To his team member positioned under the camera’s platform, he asked, “Evelyn! Am I doing this?” She gestured towards the camera and mouthed, “Quickly!” Reluctantly, Stan complied with the request.
Stan’s apprehension seemed like an authentic spark amidst a GlamBOT setting where the usual replies were lukewarm “Wow” or tolerant “Cool”, given the camera slowly documenting celebrities who paused and glanced at it on a crane. The most successful ones embody a blend of casual pose, stylish attire, and amiable demeanor, as if they’ve masterfully condensed all elements of a red-carpet encounter into a brief nine-second clip.
Walliser’s creation of a device to transform celebrities into living GIFs is intriguing, but it seems that only a select few have truly mastered the GlamBOT. Modern red carpets often require celebrities to discuss their favorite films on Letterboxd or reminisce about Brat Summer, which makes the GlamBOT the most trivial and superficial of all new press responsibilities. However, it’s important to note that Walliser’s GlamBOT has its merits; it can be seen as amusing, even if many performances fall short of truly impressive. An extended compilation of these GlamBOT performances might resemble an eight-hour video of a fireplace playing in the background at a Christmas party, with the logs wearing haute couture. Walliser himself admitted on Reddit that the device is complex and potentially hazardous, adding to the stress of celebrities who are already under pressure during red carpet events. Furthermore, it appears that the GlamBOT videos are primarily enjoyed by celebrity fan accounts, offering little appeal for awards enthusiasts or fans otherwise.
Over the course of six years, GlamBOT’s lasting impact is growing more evident through the backstage videos featuring Walliser engaging with or greeting the subjects he styles for the GlamBOT series. Walliser exudes charm and easily forms rapport with those he interacts with. He serves as a stylist, photographer, and brand consultant, inspiring those in front of his camera to showcase their best selves. Similar to Amelia Dimoldenberg and Sean Evans, Walliser has emerged as a significant figure in the new media landscape, one of the more endearing personalities amidst media’s transition towards video content. With his sleek hair and infectious energy, Walliser has become the undeniable highlight of GlamBOT videos, even outshining the extravagant poses or flamboyant attire in front of the camera. It’s high time to liberate celebrities from feeling compelled to leave no traces and to grant Walliser the freedom to articulate his achievements without constantly repeating himself to unaware participants. After all, he is truly the main attraction in each and every GlamBOT video.
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2025-02-26 02:53