Tekken Collabs: Fans Out of Touch or Developers Out of Ideas?

As a long-time Tekken fan from Europe, I have to admit that I’ve been feeling quite disappointed with Bandai’s recent collabs. The Chipotle and Nike partnerships feel like they’re only catering to US players, leaving those of us outside the region feeling left out in the cold.


As a passionate fan of Tekken, I’ve noticed that Bandai’s latest collaborations have generated quite a buzz in the community, particularly on the Tekken subreddit. Some users are expressing concerns about these partnerships with Chipotle and Nike, wondering if they truly benefit us as non-US players. These debates highlight the importance of considering the global fanbase when making such collaborations.

Bandai is very out of touch with these collabs for non US players
byu/themagonegro inTekken

Summary

  • Non-US fans feel excluded from recent collaborations.
  • Players expected more engaging content like new costumes and game modes.
  • Community debates whether collabs are just money-making schemes.

Tekken Community’s Take

Tekken enthusiasts have voiced their frustration over the US-focused collaborations in the game, longing for fresh additions such as new costumes and game modes instead. The exclusion of diverse partnerships has led some players to feel detached from the evolving narrative of the game.

Product Placements vs. Player Engagement

Critics argue that certain collaborations in the game come off as simple product endorsements, raising concerns that Bandai values financial gain over user interaction. The predominant feature of American brands such as Chipotle and Nike in these partnerships has left players from other regions feeling excluded, emphasizing the gap between the developers’ choices and fan desires.

International Perspectives

Non-US players in the international community often feel overlooked with the frequent promotion of brands like Chipotle and Nike during events such as Evo. This persistent US-focus creates a sense of exclusion among non-American fans, leading some to question the true global reach of these partnerships.

Some gamers may view collaborations as unexciting, while others believe they’re simply advertising efforts and not deserving of strong reactions. They remind us that such partnerships are frequent in the gaming community and advise players to instead appreciate the game itself rather than scrutinize marketing tactics.

In the Tekken community, various responses showcase a larger debate about striking a harmonious balance between business alliances and gamer contentment. With Bandai pursuing more partnerships, only time will tell if they can resonate with fans on a global scale.

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2024-07-22 00:43