Taco Bell is picking up customers in limos to try new Luxe value menu

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Taco Bell is offering stylish rides to customers as a fun way to promote and let people try its new, affordable Luxe menu.

Taco Bell introduced a new value menu, called Luxe, in the US on January 22nd. It features ten items – five brand new and five returning classics – all priced under $3.

Taco Bell Canada launched its new Luxe menu on February 5th, offering all items for $5 or less – roughly $3.67 in US dollars.

Okay, so Taco Bell is really stepping up their game with a new program – they’re saying it’s super rewarding and generous, and they’re launching it now because they know everyone’s being really careful with their money these days. Basically, they’re trying to give us more for our buck, which, as a gamer, I always appreciate!

To launch their new menu, Taco Bell Canada is offering a luxurious experience: they’ll be providing free limo rides and complimentary meals to lucky fans who want to try it out.

How to get a Taco Bell limos for new Luxe value menu

Taco Bell fans in Toronto, Hamilton, and Vancouver might soon be able to travel in style – the restaurant is offering rides in a Taco Bell-themed limousine!

Trips will begin on February 20th and 21st, with pickups from designated spots. Customers will be transported in unique, purple Taco Bell limousines.

Once at the restaurant, fans will be treated to a massive “VIP feast.”

Taco Bell Canada will share details on how to win a ride on their Instagram page soon.

Taco Bell is becoming increasingly popular in Canada. Recently, a new restaurant in a small town caused such a long drive-thru line that police had to issue a traffic alert.

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2026-02-06 19:18