Switch 2’s Price Was Not An Issue At Launch, But “Next Test” Is This Holiday, Analyst Says

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According to Circana analyst Mat Piscatella, while the Switch 2 had a strong debut in early June with impressive sales figures, whether or not the system will endure long-term success is still uncertain.

Piscatella explained to The Game Business that “initial hardware sales are not usually linked with total lifetime sales.” He pointed out examples of systems that experienced “extraordinary initial sales,” only to decline later, while others started modestly but eventually turned into massive successes.

In current circumstances, it’s challenging to establish lasting conclusions or predictions, but this is shaping up to be an excellent initial analysis, according to Piscatella.

In its debut month, the Switch 2 managed to shift a staggering 1.6 million units within the U.S., making it the fastest-selling console ever launched in the country. This milestone surpassed the original Switch’s achievement of hitting 1.6 million sales in the U.S. after just four months on the market. Industry analyst Piscatella forecasts that the Switch 2 will sell a further 4.3 million units in the U.S. during its first year, although he emphasized that the margin of error when it comes to predictions has increased this time around due to economic uncertainties in the country.

Concerning the $450 price of the Switch 2 or $500 for the Mario Kart World edition, Piscatella stated that despite it being around $60 pricier than the initial Switch considering inflation, this higher cost isn’t a concern for the enthusiastic group who purchased the system upon its release.

can we successfully transform these dedicated fans into the coveted mass market gift buyers? This is the upcoming trial we must pass.

More recently, Circana reported that sales of the Switch 2 significantly boosted hardware expenditure in the United States during June 2025, reaching an unprecedented $978 million. This figure surpasses any previous June spending record, which was set back in 2008 at $608 million.

On August 1st, Nintendo is set to unveil their upcoming financial report. This occasion might bring fresh sales figures for the anticipated Switch 2 model, along with additional details. Stay tuned to TopMob for the most recent updates!

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2025-07-24 17:09