Tubi, the free ad-supported streamer owned by Fox, continues to grow in popularity, as evidenced by data about Super Bowl viewership published in Nielsen‘s monthly Gauge report.
Nielsen says that the Super Bowl, which aired on Fox this year, led Feb. 9 to become the second-most watched day of television since the measurement began aggregating monthly viewing reports in March of 2021 with more than 110 billion minutes watched. That stat is unsurprising, as this year’s big game was already reported as the most-watched in history with 127.7 million viewers.
But the most interesting data point about Super Bowl viewership was about streaming: Of those that streamed the game rather than watching on broadcast, one-third tuned in via Tubi. Tubi also attracted a different demographic than other platforms, with viewers skewing slightly female and being 38% more likely to fall within ages 18-34 than the game’s overall audience. Overall for the month of February, Tubi made-up 2% of all viewing time on U.S. TVs, its best performance since July of last year and a 17% increase from its January total.
YouTube continued its reign as the top streaming platform, breaking a new record by making up 11.6% of all TV viewing and 27% of streaming. Netflix came in second with 8.2% of all TV viewership and also had the top streaming program of the month: “The Night Agent” with 6 billion minutes viewed, followed by “Bluey” with 4.2 billion minutes viewed on Disney+.
The most-watched programs on broadcast TV after the Super Bowl (and pre- and post-game programming) were the “Saturday Night Live” 50th anniversary special with 16.5 million viewers on NBC and the Grammys with 16.2 million viewers on CBS. Additionally, drama series made up 27% of all broadcast viewing in February, a 15% increase from the month before, led by “Tracker” and “Matlock” with 10.6 million and 9.4 million viewers, respectively, on CBS.
On cable, the NHL 4 Nations Face-Off championship game was the most-watched program with 9.3 million viewers on ESPN, while Fox News dominated the rest of the category with the remaining 13 of the top 14 telecasts.
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2025-03-18 20:48