As a cinephile with a lifelong passion for movies that spans from the golden age of cinema to the latest blockbusters, I must admit my initial excitement at the news of “Cola Wars” is tinged with a sense of déjà vu. The corporate biopic genre has been growing steadily in recent years, and while it’s intriguing to delve into the histories of these iconic brands, I can’t help but feel that we might be reaching a saturation point.
We’ve run out of Coke movies, but how about a Pepsi one instead? According to Deadline, Judd Apatow is directing “The Cola Wars,” a movie depicting the fierce competition between Coke and Pepsi on a global scale for consumer loyalty. Steven Spielberg is involved as a producer through Amblin Entertainment, making this potentially the biggest product placement in an Amblin film since E.T. and those Reese’s Pieces.
By the given deadline, the film is set to spotlight Pepsi’s David and Goliath battle against Coca-Cola, highlighting significant events such as New Coke and when Pepsi accidentally caught Michael Jackson on fire. However, it’s unlikely to extend to Lana Del Rey claiming her taste resembles Pepsi Cola. Apatow, consider using that catchy phrase for the end credits song, or perhaps opt for something more contemporary like a collaboration with Addison Rae.
The upcoming film “Cola Wars” is set to enter a popular and rapidly expanding category: the corporate biopic. With the Supreme Court’s ruling that corporations are essentially people, Hollywood has seized this opportunity with enthusiasm. Films like “Air“, “BlackBerry“, “Tetris“, “Flamin’ Hot“, “Ferrari“, “Ford v. Ferrari“, the movie about pinball with Mike Faist, and even “Unfrosted” (which unfortunately didn’t win an Emmy) are all part of this genre. This doesn’t even include limited series. Will the corporate movie market continue to grow, mirroring the soaring success depicted in “Air“? Or will it experience such a dramatic collapse that the depiction of failure in “We Crashed” would seem mild by comparison?
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2024-09-12 02:53