Steve Harvey, the award-winning entertainer, writer, and philanthropist recognized for shows like “Judge Steve Harvey,” “Family Feud,” and “The Steve Harvey Morning Show,” has agreed to utilize the AI licensing and security platform Vermillio to prevent deepfakes and unauthorized use of his likeness.
In our modern world dominated by digital technologies, staying vigilant against impostors misusing my image across various platforms is a challenge that seems insurmountable,” Harvey expressed. “My foremost priority is to safeguard my fans from falling prey to these frauds. By collaborating with Vermillio, I gain the resources necessary not just for preserving my personal identity, but crucially for shielding my followers as well. This partnership allows me to navigate the realm of artificial intelligence responsibly – with consent and control at its core.
Vermillio’s TraceID system keeps an eye on the internet and artificial intelligence systems that generate content, ensuring they aren’t abusing Harvey’s personal data such as his name, picture, or likeness. It’s designed to instantly take down unauthorized material and lessen the effects of these fraudulent activities.
While conversing with EbMaster, Dan Neely – the co-founder & CEO of Vermillio – pointed out that misuse of deepfake technology is widespread. He approximated that approximately one million instances of deepfake content are generated every minute. Additionally, he shared that Vermillio has initiated discussions with SAG-AFTRA and other professional organizations, such as talent agencies, management companies, and individual talents.
Christel Sicé, Harvey’s manager, assisted in implementing the Vermillio platform together with CAA, who represents Steve Harvey as an entertainer.
According to Neely, Steve Harvey’s collaboration with Vermillio represents a potent vision for the future that combines talent and artificial intelligence. Through TraceID, Steve is not only safeguarding his own reputation but also ensuring the safety of his numerous fans. He’s pioneering the path for popular public figures to responsibly interact with AI.
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2025-03-11 17:20