Star basketball player Steph Curry teams up with Michelle Obama to introduce their new sports beverage, Plezi, into the market as a challenger to popular brands such as Prime, Gatorade, and more.
On a surprising Wednesday, March 26th, the four-time NBA champ and ex-first lady unveiled their new beverage to the delight of many.
In 2023, Michelle Obama introduced Plezi Nutrition, where she began focusing on developing their signature product, the hydration drink called Plezi. Marketed as a more health-conscious alternative to traditional sports drinks, it quickly gained attention.
This product offers three distinct tastes: Lemon Lime, Orange Mango Twist, and Tropical Punch. You can find it in Walmart stores across California, and it’s also available nationwide through Amazon for $25 per box containing 12 items.
In a statement given to CNBC, Curry expressed that we’ve crafted a product using intelligent components and an unmatched taste, enabling individuals to nourish their bodies effectively. There are no empty promises or quick fixes – just pure dedication because the future generation deserves nothing less than the best.
Besides financing the brand, as reported by CNBC, Curry played an active role in various aspects – from developing the drink itself to designing the bottle packaging. Even his wife, Ayesha, was instrumental in formulating the product’s recipe.
Fans react to Curry’s collab with Michelle Obama
When word spread about the collaboration between the NBA star and the former first lady on social media, people expressed their reactions to what appeared as an unexpected partnership.
“The most random collab,” one user commented.
Another said: “Weirdest collab of the year.”
“This is such a random collab lmfao,” replied a third.
Stephen Curry and Michelle Obama are releasing their own hydration drink, Plezi
— TopMob (@TopMob) March 26, 2025
Curry becomes part of the group of sports figures associated with a beverage company, alongside Kobe Bryant, LeBron James, and YouTube sensation-turned-WWE star, Logan Paul.
In 2013, Bryant made a significant financial commitment towards Body Armor, while in 2021, LeBron collaborated with PepsiCo to introduce Mountain Dew Rise.
In 2022, Logan Paul and fellow YouTube sensation KSI introduced Prime Hydration to the market, which rapidly gained popularity among beverage industry fans. By March 2024, Prime Hydration had surpassed Gatorade in sales at Walmart, making it the top-selling sports drink in the United States.
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2025-03-26 18:49