In a recent interview with Critical Hits Games, Shuhei Yoshida, former head of PlayStation, expressed his thoughts on the rising costs of video games. He wondered aloud why people are complaining about $80 games, suggesting that this price is actually a bargain given the quality and value offered in some titles. Yoshida pointed out that many everyday items have seen an increase in cost over time, so it’s only natural for video games to follow suit.
According to what was reported by GamesRadar, he stated that it may have been too close to the deadline for video game companies to reconsider their pricing strategies.
Back in the ’90s, numerous new releases were priced at approximately $60 USD. When adjusted for inflation, that equates to around $80 today. Remarkably, Nintendo and Xbox plan to sell some games this year for this same price range. Sony has hinted that they might also raise their prices accordingly.
While not all games will increase in cost, the concept of variable pricing in gaming has been around since its inception and is expected to persist. For instance, 2K Games is selling Mafia: The Old Country for $50, aiming to make the game accessible to a broad audience. Hiroshi Yoshida, a gaming industry executive, noted that each game offers unique value, so game companies determine their product’s price based on the value they believe they are providing.
He further commented that a game, which is worth every penny whether it costs $70 or $80, offers an exceptional value for the amusement it delivers. Compared to other types of entertainment, its quality experience makes it a real bargain.
He noted that if individuals make thoughtful decisions about where they allocate their funds, it seems unnecessary for them to express dissatisfaction.
Nintendo justifies the $80 cost of Mario Kart World by arguing that the game delivers value commensurate with its price. So far, Mario Kart World is the only game priced at $80, and Nintendo’s offering, as well as some upcoming Xbox games, will reportedly carry this tag. However, Electronic Arts has stated that they won’t be charging $80 for their new releases, at least not immediately.
Data shows that people are ready and willing to spend $80 or more on new games.
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2025-05-19 16:39