What to know:
- Solana-based gaming-focused layer-2 Sonic will airdrop its SONIC token to all users onboarded through social-media platform TikTok.
- Sonic built its game SonicX natively inside TikTok, attempting to replicate the success of mini apps that were built atop the TON blockchain inside messaging platform Telegram.
As a researcher with years of experience in the dynamic world of blockchain and gaming, I am particularly intrigued by Sonic’s innovative approach to leveraging TikTok for its game, SonicX. Having witnessed the success of mini-apps on the TON blockchain within Telegram, this strategy seems like a natural evolution, capitalizing on the vast user base that TikTok offers.
On the Sonic, a layer-2 blockchain built on the Solana network that’s geared towards gaming, an airdrop of their native token, SONIC, will be distributed to all users who joined through the social media platform, TikTok.
Sonic developed SonicX, their game, directly within TikTok, mirroring the achievement of apps constructed on the TON blockchain within Telegram’s messaging service.
Approximately 2 million players have joined the game through TikTok, according to a statement Sonic made via email. This success is thought to be due to TikTok’s smooth user experience and widespread popularity, although the email did not provide additional information about any upcoming token releases.
In simpler terms, blockchain games have frequently struggled with a cumbersome user interface that has hampered user retention. However, by leveraging Web2 platforms like Telegram or TikTok, developers can capitalize on established methods for user onboarding and creating a smooth user experience.
On TikTok, there are currently about a billion people using the app each month. Experts at Shopify predict that this number could surpass 2.3 billion monthly users by the year 2029.
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2024-12-23 18:26