As a seasoned movie enthusiast with a knack for spotting unconventional marketing tactics, I must say that this Mattel debacle is nothing short of hilarious yet baffling. I’ve seen my fair share of movie-related blunders, but linking a doll to an adult entertainment site? That’s a first!
Although the movie Wicked may be suitable for a PG rating, it seems the associated dolls should carry an X-rating due to the inappropriate URL linked to them. Mattel issued an apology on November 11 for packaging errors on their Wicked collection dolls, which mistakenly directed consumers to a pornographic website instead of the intended WickedMovie.com site. The Ariana Grande as Glinda and Cynthia Erivo as Elphaba dolls were at fault, with wicked.com leading users to a site transforming them into cartoon wolves, complete with bulging eyes, suggestive howls towards the moon, and a readiness to spend large sums on explicit content. Mattel explained that they were informed of the packaging mistake on their U.S.-primarily sold dolls, which intended to guide consumers to the official WickedMovie.com landing page. The company expressed regret for this unfortunate oversight and is taking immediate action to correct the issue. We would like to acknowledge the clever marketing strategy behind registering wicked.com!
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2024-11-11 21:53