As someone who has spent countless hours immersed in the vibrant world of South Asian cinema, I must say that the success story of ZEE5 Global is nothing short of inspiring. The platform’s strategic approach to delivering patriotic-themed films has not only captivated the hearts of millions but also sparked a new wave in the global streaming industry.
Over the past year, the blockbuster movies “RRR” and “Gadar 2” have led a surge in patriotic films, accounting for about 65% of the total movie viewership on ZEE5 Global, a streaming service specializing in South Asian content.
“The film ‘RRR’ is making waves, consistently boosting viewership and subscriptions on the platform. Meanwhile, ‘Gadar 2’ has found a permanent spot among ZEE5 Global’s most popular movie titles, placing itself in the top 10.”
The platform offers a selection of films with patriotic themes, including “Swatantrya Veer Savarkar,” “Sam Bahadur,” “Tejas,” “I Am Atal,” “Uri: The Surgical Strike,” “Maurh,” “Ghoomer,” and “Parmanu.” These movies showcase actors like Vicky Kaushal, NTR Jr., Ram Charan, Sunny Deol, Abhishek Bachchan, Randeep Hooda, Pankaj Tripathi, Ammy Virk, Akshay Kumar, and John Abraham.
“The movie ‘Maurh,’ featuring Ammy Virk, was the most popular Punjabi film of the year. Meanwhile, the timeless action flick “Sarfarosh,” starring Aamir Khan, experienced a 150% surge in viewers on its 25th anniversary. It’s worth noting that these culturally significant films are primarily enjoyed in the United States and Australia.”
ZEE5 Global has incorporated Cpics, an American streaming service specializing in South Asian content, as well as Chaupal, a platform offering content in various languages such as Punjabi, Bhojpuri, and Haryanvi, into their additional services offering.
To celebrate Indian Independence Day on August 15th, ZEE5 Global is debuting new series such as “Sarabha” and “Sarpanchi” via their Add-ons service in the United States. The series “Sarabha” depicts India’s initial struggle for independence, while “Sarpanchi” delves into village politics. Both shows are presented in the Punjabi language.
As a movie enthusiast, I’m thrilled to share that ZEE5 Global has managed to captivate millions of viewers by pouring our heart into stories that truly strike a chord with our global audience. By providing titles that stir a powerful sense of belonging and a deep connection to their roots, especially for those living away from home, we’ve forged a profound and lasting bond with our viewers. These narratives aren’t just engaging; they become deeply personal experiences for many.
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2024-08-14 16:46