As a movie enthusiast who has witnessed the rise and fall of countless series, I must admit that the second season of “The Lord of the Rings: The Rings of Power” has piqued my curiosity. Despite its slower start compared to Season 1, the fact that it was the second-most-watched streaming original series in the U.S. during Labor Day weekend is a testament to its enduring appeal.
During the four-day Labor Day weekend (August 30 to September 2), “The Lord of the Rings: The Rings of Power” Season 2 was the second most popular streaming original series in the United States, according to Luminate’s data
To start off, Amazon Prime Video launched the initial weekend of streaming for the season, starting from Friday, but not including Thursday, August 29th. As of now, they’ve made available three episodes, amounting to a total runtime of approximately 3 hours and 24 minutes. This equates to viewers watching a grand total of 553.5 million minutes over that period, which is roughly equivalent to 2.7 million views
According to Luminate’s assessment, “The Worst Ex Ever” was the only show that surpassed “The Rings of Power” in terms of viewership, with a total watch time of 633.3 million minutes within the same time frame. However, since “Worst Ex Ever” has a longer runtime than the initial three episodes of “Rings of Power” (230 minutes compared to 145 minutes), both shows had comparable viewership numbers when estimated by total views. By the end of the weekend, “The Worst Ex Ever” recorded 2.8 million views, which was calculated by dividing the total watch time by the series’ runtime
The upcoming episodes of “The Rings of Power” are expected to maintain their popularity in the forthcoming weeks, as five installments are scheduled for release every Thursday. However, it’s worth noting that the start of Season 2 has seen somewhat slower growth compared to its initial launch in 2022. According to data from Luminate, the Labor Day premiere in Season 1 amassed a total of 1.2 billion minutes watched over four days, which equates to approximately 8.9 million estimated views when considering the combined runtime of the two episodes that were initially released. It’s not unusual for a popular franchise like this one to experience a decline between its first and second seasons – for instance, HBO’s “House of the Dragon” saw a drop from 10 million viewers during its series premiere to 7.8 million for its second season opener. However, the dip in viewership for “The Rings of Power” appears to be more pronounced compared to this example
In response to questions about viewership targets before the debut of “Rings of Power” Season 2, Vernon Sanders, head of TV for Amazon MGM Studios, highlighted to EbMaster that their $100 million to $150 million investment per season is not just for the show, but also to encourage users across various Amazon platforms such as retail and music. His goal is to attract new subscribers to the service and hopes for another surge in signups
It’s still uncertain if Amazon plans to share specific viewing figures for “The Rings of Power” Season 2, but more detailed data from sources like Luminate and Nielsen should emerge over the next few weeks, giving us a clearer understanding of the viewership
(Disclosure: EbMaster and Luminate share a common owner in PMC.)
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2024-09-06 00:11