Red Bull & Riot Games Renew Multiyear VCT EMEA & LEC Partnership

Red Bull has extended its collaboration with Riot Games, lasting until the year 2026, where they will continue as the Official Energy Drink Partner for the VCT EMEA (Valorant Champions Tour Europe, Middle East, and Africa) and LEC (League of Legends European Championship).

In the scope of our partnership, the Red Bull brand will be showcased throughout the live transmissions of both events, with a focus on highlighting “Clutch Moments.” Additionally, Red Bull will offer energy drinks at the venue and to the competing athletes as well.

As a devoted fan, I’m thrilled to share that Red Bull has been in cahoots with VCT EMEA since its initial season back in 2021. Now, this recent deal extends our alliance to a remarkable five-year mark, and I can hardly contain my excitement about where our future joint endeavors will lead us!

With this growth, Red Bull plans to carry on organizing community gatherings, welcoming top-tier VALORANT players from globally dispersed locations. A specific timetable for these events will be shared at a future time.

Additionally, they will serve as the recognized host for Red Bull’s Baron Power Play series throughout the entire season.

2024 wrapped up thrillingly as Red Bull hosted the Red Bull League of Its Own event. Excited for the future, we are eagerly looking forward to partnering with them in 2025 and 2026 for even more exhilarating experiences to come! This is according to their recent announcement.

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2025-03-24 23:13