As a seasoned movie critic with over three decades of experience under my belt, I must say that the expansion of Goldfinch into the Asian market is nothing short of a game-changer. With their proven track record and successful funding models from Europe and North America, they are poised to revolutionize the way content is produced and financed in this region.
Goldfinch, a U.K. financial firm focusing on entertainment, plans to establish a Singapore office by the end of 2024, signifying their entry into the Asian market. This decision is made as they commemorate their 10th anniversary, with ambitions to offer credit financing for film and TV productions in the area.
Over the past ten years, Goldfinch has completed deals worth $250 million across approximately 300 projects and has brought to life films like “Quant,” which was a hit at the BFI London Film Festival, and “A Bird Flew In,” selected for Raindance. Now, they are creating a new brand and holding company called Goldfinch Asia. This expansion includes the merging of Aurora Global Media Capital, an entertainment financing firm based in Singapore that was established in 2017, into the newly formed entity.
With the combined organization, Kirsty Bell (CEO) and Phil McKenzie (COO), both from Goldfinch’s senior U.K. leadership team, will be joined by Justin Deimen as a key figure, taking on the role of managing partner. Deimen offers more than a decade of innovative business ventures and international production experience to this position, having previously worked with 108 Media, from which he departed in 2023. Additionally, he currently holds the position of executive director for the Southeast Asian Audio-Visual Association, an organization dedicated to creative producing within the ASEAN region.
The newly established entity plans to conduct business in multiple APAC regions, such as South Korea, India, Japan, Australia/New Zealand, and Southeast Asia. David Webster, the CEO of The Carrot Collective and one of the founders of AI Create, has been appointed as a director. With his extensive background spanning over two decades in venture development and creative management, Webster previously held positions as chief growth officer and managing director at BBH Asia.
Goldfinch Asia intends to adopt funding strategies that have proven effective in Europe and North America. These strategies encompass cash flow arrangements for tax benefits, soft money financing, funding for pre-sales and post-sale contracts, media inventory financing with agencies, and bridging finance for unsold production rights.
The business will additionally provide executive production and marketing advisory services, assisting in organizing, presenting, and generating revenue for productions within the rapidly changing media landscape.
Bell and McKenzie stated: “Given that the worldwide appetite for Asian content is greater than ever, and local production is increasing to meet this demand, we see a chance to utilize the effective funding and monetization strategies we’ve developed in the Western indie sector to advantage investors, producers, and buyers throughout Asia. Our goal is for our methods to be adapted to each culture and market as we build connections and partnerships in Asia using our track record and reputation.
Demien proposed: “Switching investment strategies from equity-based production in Asia to supporting independent producers will be a significant move for regional industry growth. By doing so, control over sales and ownership of projects shifts back to these independent entities, rather than selling intellectual property and commercial rights early during production as is currently the norm. This change on a larger scale increases the number of productions significantly and allows for a focus on high-quality, premium-budget content that can be distributed globally. Ultimately, this strengthens the global standing of Asian content creators and fuels more value creation within the Asian creative industries.
Through its labels Dreamtown Entertainment for genre films and Goldfinch Entertainment for documentaries, Goldfinch has been busy creating movies. Additionally, the company manages a successful short film fund called First Flights, which has won Oscars and BAFTAs.
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2024-10-17 12:17