The Pokemon Center, taking into account the suggestions from its community, has implemented a strategy aimed at addressing the issue of resellers (scalpers).
Over an extended period, scalpers have posed significant problems within the Pokémon fanbase. Apart from leaving fans frustrated when they deplete shelves swiftly, preventing others from purchasing items, there have been instances where these individuals have even provoked physical confrontations.
Despite the precautions already taken by stores to limit their profits, they haven’t been fully eradicated yet.
Despite some recent improvements due to an appealing new policy, it’s noticeable with the launch of a fresh product series titled “PIKACHU DINER.
Pokemon Center announces “Make-to-Order” sales

On July 5, 2025, the Pokemon Center in Japan unveiled their PIKACHU DINER merchandise collection. This line offers a variety of products centered around a charming, chubby Pikachu character in a diner setting, all featuring adorable and vintage-inspired artwork. For example, one item is a plush Pikachu holding a heart.
1. The fan-favorite items gained immense popularity, largely thanks to their adorable, plump Pikachu style. Unfortunately, they’re hard to come by since not everyone has the opportunity to purchase them.
2. These goods swiftly caught on among enthusiasts, mostly due to their cute, chunky Pikachu design. However, obtaining them is a challenge as not everyone gets a chance to buy them.
3. The products became highly popular among fans, largely because of the endearing, portly Pikachu style. Unfortunately, they’re difficult to obtain since not everyone can snag them.
4. These items quickly garnered attention from fans, primarily due to their appealing, plump Pikachu design. Unfortunately, they’re tough to acquire as not everyone has the chance to buy them.
5. The fan-favorite goods rapidly became popular, mainly due to the charming, chubby Pikachu design. Regrettably, they’re hard to find since not everyone gets a shot at buying them.
According to Nintendosoup’s report, fans needed to take part in a lottery just to have a chance of purchasing these items on the Pokemon Center’s opening day.
As a result of this policy, scalpers were quickly listing the tickets for sale on online flea market platforms at extremely high prices.
Certainly, supporters found this decision displeasing, expressing their dissatisfaction towards The Pokemon Company, appealing for them to consider a make-to-order sales approach instead.
Without a doubt, the concerns have been acknowledged. It’s been officially stated that they will begin accepting custom orders for the PIKACHU DINER series plushies and mascots as soon as their current stock runs out.
For these additional items in our product range, we anticipate they’ll be back in stock at some point. However, currently, there aren’t any plans to offer them through a made-to-order sale.
Switching to make-to-order manufacturing can provide convenience for enthusiasts, allowing them to buy the desired items without having to shell out excessive amounts of money to resellers online.
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2025-07-10 09:48