Netflix Wants You to Stop Scrolling
Starting next week and continuing for several months, Netflix is going to introduce a revamped homepage on its television app. The redesign, which they’ve nicknamed “Eclipse,” will offer fewer options on the screen but more video content to help users decide what to watch. When you hover over a title, you’ll see a larger image and additional information such as “highly rewatched” or “Oscar nominee.”
Netflix’s recommendation algorithm will work faster to suggest similar content based on your searches. This new layout is said to be reminiscent of TikTok’s “For You” page in terms of understanding user preferences, although if Netflix truly understood its users, it would allow them to freely share their passwords without charge.
Given Netflix’s significant impact on the streaming industry, other major streaming platforms might soon adopt similar layouts. For those who prefer endlessly scrolling through content on their TV, YouTube remains an option.