Gaming News: Amazon’s Failed Quest to Challenge Steam – What Went Wrong?
Amazon’s aspirations for the gaming market, which were initially a significant part of its digital expansion dating back to 2009, centered on incorporating game purchases within their extensive online shopping platform. However, as ChiefLeef22 noted, there was an assumption that gamers would automatically shop with them due to their use of Twitch, demonstrating overconfidence on the corporate level. Numerous users expressed disbelief at Amazon’s prolonged efforts in this area. One user humorously stated, “I didn’t even know Amazon had a gaming service!”, suggesting that many were unaware of their endeavors. This lack of recognition implies that despite Amazon’s prominent corporate presence, they failed to grab the attention or loyalty of gamers who were already deeply involved in the Steam community.