Yo-Kai Watch: The Disappearance of Pokémon’s Biggest Rival

When Yo-kai Watch launched in North America on November 6, 2015, it was expected to be a strong competitor to Pokémon. A large marketing push and a TV show supported the initial 3DS game, which sold 400,000 copies soon after release. However, after 10 years, Yo-kai Watch’s popularity has largely faded in regions outside of Japan.






