Has Netflix Changed Its Tune on Movie Theaters?

Despite quickly selling out of its limited official merchandise and the movie’s catchy song “Golden” remaining number one on the Billboard Pop Airplay chart, the singalong version of the film didn’t perform quite as well as expected in theaters. Industry estimates (since Netflix doesn’t share its viewing or box office numbers) put the animated musical’s North American gross between $5.3 and $6 million across 2,890 theaters. This places it behind the new Colleen Hoover film adaptation and the second weekend of Black Phone 2.







