Xbox President Feels “Really Good” About The $1000 Price Tag For The New ROG Ally Handheld

We focused on giving people choices, and Asus was key to that, as they designed the hardware. They used their understanding of the market, desired features, and what customers would pay to set the final prices. The response was incredible – the device sold out quickly on the Xbox Store and at many retailers worldwide. Based on the positive reception, I’m confident we’re offering gamers excellent value for the price.







