Michael Has the Biggest Trailer Launch Ever for a Music Biopic

The first 24 hours of the Michael trailer saw an incredible 116.2 million views globally, according to WaveMetrix. This is Lionsgate’s biggest trailer launch ever, and the most views any music biopic or concert film trailer has ever received. It breaks the previous record held by Taylor Swift: Eras Tour, which had 96.1 million views.






