As a seasoned Overwatch player with countless hours spent mastering my favorite heroes and competing in esports tournaments, this latest job listing for a Product Marketing Consultant at Blizzard has piqued my interest. After years of playing the original Overwatch and witnessing its evolution, I’ve developed a keen eye for spotting potential game-changing features.
As a dedicated Overwatch player, I’m hyped to hear about the latest job posting that hints at a significant feature in the works. This new addition seems tailored for those who live for the competitive scene and esports side of Overwatch. Can’t wait to see what they’ve got planned!
In its second year now, Overwatch 2 has faced several issues like switching to a 5-versus-5 team structure, scrapping its PvE narrative, and adjusting its monetization strategies. Despite these controversies, the game continues to maintain a dedicated fan following.
On October 9, astute followers noticed an intriguing job posting on Blizzard’s website for a “Product Marketing Consultant,” hinting at a significant new “feature” in development.
Typically, job postings offer hints about projects under development, and the fact that Blizzard is specifically seeking someone to focus solely on promoting a new feature suggests that it’s a significant addition to their work.
A significant update or addition is on its way to Overwatch 2, as suggested by a recent job posting that alludes to an upcoming “key aspect” under active development. The post is looking for an individual to generate excitement and boost audience participation around the release of this new feature.
— Overwatch Cavalry (@OWCavalry) October 9, 2024
It’s worth mentioning that the job description outlines these key duties:
Including esports teams in the game definitely sparks curiosity. Developers, along with Game Director Aaron Keller, have hinted at a tournament mode being added to the game sometime down the line.
Before the short-term trial of a team queue mode was introduced in 2023, Keller hinted that this mode might pave the way for various team-based competitions within the game. He particularly mentioned tournaments as a potential outcome.
In an interview with TopMob in 2024, I learned that the game director hinted at the possibility of introducing a hero pick-ban system as part of our annual update. Exciting times ahead!
The job posting indicates that instead of being designed for casual gamers, these competitive features are primarily intended for experienced or high-ranked players: “Divide the market and pinpoint the appropriate demographics who may find the new feature appealing. Create persuasive messaging and placement strategies for the new feature that resonate with our chosen audience.
It’s unclear at this point what specific new Overwatch 2 feature Blizzard is planning, but it seems they will pour significant resources into its development, regardless of what it entails.
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2024-10-11 20:23