Previously, the organization that owned the Revolt TV digital entertainment channel was restructured into one unified entity called Offscript Worldwide. This new entity encompasses several active divisions: music management (440 Artists), influencer and content creator management (Rebel House), and branding and experiential marketing services (Six Zeros).
The aim is to make it convenient for Offscript’s advertising and sponsorship allies to reach the young, culturally diverse urban demographic attracted by Revolt’s TV and streaming platforms. There’s a strong belief that stars who rise from social media platforms will be instrumental in powering the blockbuster entertainment brands of tomorrow.
Under the leadership of ex-CEO of Revolt, Detavio Samuels, Offscript Worldwide connects various competencies to operate a cutting-edge media company. Their team is dedicated to discovering and nurturing talented musicians and content creators across TV, social media, podcasts, and brand partnerships. When successful, these relationships will result in the creation of products, services, and licensed merchandise that not only bring in revenue but also share profits with Offscript.
Offscript Worldwide, led by Detavio Samuels (former CEO of Revolt), combines all necessary skills to run a modern media company. They focus on finding and supporting promising artists and content creators for various platforms such as TV, social media, podcasts, and brand partnerships. If successful, these collaborations lead to the creation of products, services, merchandise, and even profits that are shared with Offscript.
Samuels stated to EbMaster, ‘This is the pinnacle of a plan we’ve been refining for several years. Our goal is to become the top company assisting brands in gaining attention. Being culturally relevant translates into outcomes. We are exceptionally capable of achieving this all-in-one solution.’
As a passionate cinephile, I find myself intrigued by the recent developments at Revolt, a company that’s about to undergo a significant rebrand and expansion. Interestingly, these changes are happening just two weeks before its founder, Sean “Diddy” Combs, is set to stand trial on federal charges involving racketeering, sex trafficking, and transportation for prostitution. This high-profile case in New York City is slated to commence on May 5th.
Combs established Revolt back in 2012, but he stepped away from active involvement for quite some time. The company has since severed all ties with Combs, and as of 2024, he no longer holds any stake in the company following his indictment. It’s an intriguing turn of events that underscores the dynamic nature of both the film industry and the lives of those who shape it.
Samuel highlighted his efforts in transforming Revolt from a linear cable channel-centric company into a multi-faceted platform. He mentioned that the main hurdles in the forthcoming years would be convincing advertisers not to categorize the company as a niche market purchase, particularly given the Trump administration’s blatant intimidation tactics against corporate America regarding activities promoting diversity, civil rights, or equity matters.
As a supporter, I’m excited about the shift that Revolt is experiencing, moving from Offscript. This transformation offers us, a predominantly multicultural audience (two-thirds), an opportunity to make brands truly grasp who we are, not just their assumptions.” – Samuels
In 2020, Samuel assumed the role of chief operating officer at Revolt, and was subsequently appointed CEO in 2021. Following Combs’ departure from the ownership group, Samuel spearheaded the transformation to make Revolt a company owned by its employees. Since then, he has been working on establishing the foundation for a media-social-commerce ecosystem.
I aim to show brands the value we bring by connecting them with top-tier creators and influencing culture, boosting their sales and conversions in the process. We’re not just recreating the traditional media landscape; instead, we’re paving the way for a more inclusive, diverse world where creators hold the reins.
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2025-04-24 17:46