Non-Chinese players are „only” 30% of Black Myth: Wukong buyers

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Players from outside China make up 30% of Black Myth: Wukong buyers.

At an animation and games conference hosted by the Chinese School of Animation and Games, Yang Qi – the Art Director and co-founder of Game Science Studio – shared some unexpectedly positive results, which left his team pleasantly surprised. (via 80 Level)

For some time now, it’s been understood that the game Black Myth: Wukong primarily caters to the Chinese market, with a large portion of its audience expected to be Chinese players. This isn’t unexpected given that the game is deeply rooted in Chinese folklore, and as Yang Qi acknowledged, many Western players might not fully grasp the intricacies of the game’s mythical universe.

Regardless, it’s evident that BMW has managed to entice numerous buyers from beyond China, all without relying on this factor. To put it simply, more than 7.5 million copies of the game have been sold outside China.

Despite not having support from a prominent brand or studio, Black Myth: Wukong still managed to deliver an exceptional performance with sales alone covering its production and promotion expenses. As Yang Qi aptly stated, even without a deep understanding of many Chinese nuances, players admired the gameplay and ambiance of BMW. To put it simply, they seemed more captivated by the game’s charm than bothered by issues that were recently addressed in the latest update.

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2025-02-25 12:32