Nintendo Won’t Raise Switch 2’s Launch Price Over Tariffs, Suggests Analyst

The simultaneous announcement of Nintendo’s Switch 2 and President Trump’s increased tariffs affected imports like consoles and games. Faced with market turbulence, Nintendo made the unusual decision to postpone pre-orders for Switch 2. Yet, a financial analyst posits that Nintendo won’t raise the $450 price of Switch 2 prior to its June 5 release.

David Cole, head of DFC Intelligence, shared with Eurogamer his prediction that Nintendo will keep the initial price of their new console at around $450. He noted that this price was likely set due to the existing threat of tariffs on goods from Japan. If the 24% tariffs on Japanese goods continue, Cole anticipates a potential 20% increase in the cost of Switch 2 within the next two years. In response to these tariffs, he speculates that Nintendo might restrict the number of Switch 2 consoles available at launch. It’s important to note that tariffs on goods from China and Vietnam, where the system is being manufactured, are even higher.

Cole mentioned that there could be potential supply problems if Nintendo decides to restrict production at first, as they typically prefer to err on the side of caution and avoid accumulating excess stock. Given the existing uncertainties, it’s possible they might adopt a cautious stance initially.

As a passionate gamer, I was keeping an eye on the predictions for Switch 2’s launch numbers. Initially, they projected 17 million units for 2025, but recently, they’ve revised it down to 15 million. However, even with this slight adjustment, I’m still confident that Switch 2 will seize an even larger market share than the original Switch did.

1) The Entertainment Software Association has issued a warning, stating that proposed tariffs could inflict significant damage on the video game industry, going beyond Nintendo. Other experts suggest that video game publishers might opt to stop producing physical copies of their games entirely to sidestep these tariffs.

Read More

2025-04-09 17:09