Nintendo President Wants To “Create Smiles” And Not Only With Games

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For many years, Nintendo has created a series of memorable characters that have moved beyond their gaming worlds and taken on iconic status in popular culture. These beloved figures have made appearances not just in games but also on television, in films, and even theme parks. With their commercial appeal well-recognized by the company, the president of Nintendo of America, Doug Bowser, aims to maintain this trend.

From as early as 1889, our focus has always been on providing entertainment. Initially, we specialized in manufacturing playing cards. Over time, our offerings expanded to encompass different forms of play, such as toys, bowling alleys, and numerous other items. Today, video games form the heart of our entertainment offerings. However, we’ve discovered that these characters and worlds can transcend the boundaries of just video games.

He was questioned about whether Nintendo was attempting to compete with Disney using such a strategy. However, Bowser didn’t share the same perspective, but he wished to express Nintendo’s significant corporate vision or mission statement.

Ultimately, our goal is to bring joy to people. It’s clear and uncomplicated. To achieve this, we focus on expanding the interactions consumers have with our characters and universes. This includes films, theme parks, as well as other non-video game encounters. If individuals choose to join our gaming environment and participate in it, we are more than happy to have them.

In response to being queried about whether we might witness additional live-action transformations in films, movie productions, and themed areas, Bowser indicated that the current tendencies are likely to persist.

“There’s a lot of this that will be coming over the years to come.”

In 2016, Tatsumi Kimishima, who was then president of Nintendo, shared a similar mindset about presenting the company globally. He expressed, “Our goal is to make as many people as possible acquainted with our intellectual properties at an early age, integrating them into their everyday lives.” Kimishima further elaborated that Nintendo’s long-term plan was to ignite the interest of consumers in playing Nintendo game systems and foster ongoing growth within its gaming business.

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2025-04-08 00:09