Hallmark Media, NFL, and Skydance Sports are teaming up once more for a new movie. Entitled “Holiday Touchdown: A Bills Love Story”, this production will be included in Hallmark Channel’s 16th annual Countdown to Christmas event. Filming is slated to begin towards the end of 2025 and will take place entirely within Buffalo, New York, with locations such as Highmark Stadium being featured.
Last year’s collaboration with the NFL and the Kansas City Chiefs was an extraordinary achievement beyond what we had anticipated, according to Hallmark’s chief brand officer Darren Abbott. This year, we’re excited to join forces with the Bills for a heartwarming holiday movie that embodies our fans’ favorite elements of family, emotion, and traditional storytelling from Hallmark, all unfolding against the unique backdrop of the Bills franchise’s rich history and tight-knit community.
In 2024, Hallmark collaborated with the NFL, particularly the Kansas City Chiefs, for a heartwarming production titled “Holiday Touchdown: A Chiefs Love Story.” This movie attracted 2.88 million viewers on the Hallmark Channel and featured several players from the team, Coach Andy Reid, and Donna Kelce. This project was part of Hallmark Media’s expanding portfolio, which also included a pioneering cruise experience that sold out entirely.
We were thrilled when Skydance Sports reached out to us for involvement in their exciting venture, which brings together two strong entities – Hallmark and the Buffalo Bills,” stated Pete Guelli, COO of the Buffalo Bills. “This is yet another testament to the expanding influence of the Bills brand and our devoted fan base within the sports and entertainment industry. We’re ecstatic about the chance to highlight Western New York and Bills Mafia on the Hallmark network. Being a part of this project feels like a great honor, and we eagerly anticipate that the film will be a success during the holiday season!
The collaboration between Hallmark and the NFL proves beneficial for everyone, as their audiences share common ground; it was revealed that over 75% of viewers on the Hallmark Channel tuned in to watch the NFL during “Countdown to Christmas” last year. In a conversation with EbMaster after the Chiefs partnership, Abbott stated, “Sports unite people, and that’s exactly what our brand stands for.
Skydance Sports executive produces “Holiday Touchdown: A Bills Love Story.”
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2025-03-27 16:18