New Twitch feature makes gifted subs more expensive

by

Twitch has released a new toggle for streamers to turn off the ability for viewers to buy bundles of gifted subscriptions at a discount.

Over the last few years, Twitch has made quite a few changes to its subscription service that monetized creators can offer.

The Amazon-owned platform has raised the price of subs on desktop and mobile multiple times, but Twitch also occasionally runs discounts for people to buy them in bundles of five or more.

During Twitch’s discount events, the money that streamers earn from subscriptions may vary due to the altered cost of purchases. This is because Twitch modifies their 50% revenue split to align with the reduced prices during these promotional periods.

On Tuesday, March 18, Twitch revealed that streamers can now disable subscription discounts, implying that viewers will no longer benefit from reduced prices when purchasing multiple subscriptions at once.

We’re adding a new toggle allowing creators to opt out of discount events for viewers 🎚️

This will not apply to some discount events, such as SUBtember 💜

You can read more about this update in our help article:

📚

— Twitch Support (@TwitchSupport) March 18, 2025

Twitch adds a way to turn off sub-discounts

According to Twitch’s support page for Discount Gift Subscriptions, the toggle to turn off the lower price has been added to the creator dashboard.

Here’s how to turn off discounts on gifted subs:

  • Go to your Creator Dashboard
  • On the left side, select Monetization and then Subscriptions
  • Select the toggle for ‘Shared Gift Subs Discounts’

Twitch also revealed that the only discount event that the toggle won’t affect will be SUBtember, as Twitch and sponsors subsidize the full cost of the subscriptions.

“We consider SUBtember to be a special, longer community celebration event and as in past years, Twitch and sponsors will subsidize the full cost of the promotion, meaning streamers will be paid based on the full value of a purchased subscription, despite the user getting a discount. This is unique to SUBtember,” they said in the blog post.

Subtember is one of the most popular events on the Amazon-owned platform and has helped fuel some massive subscriber count records. Back in 2024, VTuber Ironmouse managed to overtake Kai Cenat’s previous record of over 320k subs, although he regained the title just a few months later.

Read More

2025-03-18 22:18