Investments made by Netflix in film production within the Asia-Pacific region are proving to be fruitful, as viewings of films from this region by members have increased almost 20% in the year 2024, based on data presented at their current APAC film exhibition in Tokyo.
Last year, Netflix revealed that Asian films led its weekly Top 10 charts for non-English movies more than any other region, with over a hundred Asian films making it to these rankings. This strong showing highlights Netflix’s growing influence in the world’s most densely populated area.
According to Minyoung Kim, Vice President of Content for APAC (excluding India), it’s worth noting that on average, a Netflix member watches about seven films each month. This underscores the significant impact movies have in Netflix’s overall engagement approach. For the Indian market, films account for almost half of all viewing time – one of the highest film engagement rates globally. Furthermore, Indian productions have consistently appeared in Netflix’s Global Top 10 (Non-English) list every week for the past year.
The display highlighted Netflix’s dual emphasis on creating unique content as well as acquiring popular regional titles. Recent victories stretch across various genres and territories, such as Japan’s “City Hunter,” the Korean action-comedy “Officer Black Belt,” the period drama “Uprising,” Yeon Sang-ho’s thriller “Revelations,” India’s courtroom drama “Maharaj,” the musical biopic “Amar Singh Chamkila,” and the Indonesian action film “The Shadow Strays,” which debuted at the Toronto International Film Festival.
As a movie enthusiast, I’ve witnessed firsthand how Netflix’s content investments have created ripples far beyond the screen. For instance, when they released “City Hunter” in Japan, it ignited a surge in sales for the original manga, boosting them an astounding 900%! Similarly, the unveiling of “Amar Singh Chamkila” introduced a new generation to the late musician’s work. The response was massive, with millions of views flooding social media platforms.
The business is additionally channeling resources into nurturing the industry by means of filmmaker education programs. These encompass collaborations with the Korean Film Arts Academy, the establishment of a fifth Visual Effects (VFX) Academy to bolster local technical skillsets, and the Reel Life program offering practical training for budding filmmakers in Thailand and Indonesia.
Kim explained to the audience that investing in local stories does more than just tell tales – it helps sustain local employment and local businesses. She emphasized their dedication to producing ‘genuine’ and ‘innovative’ storytelling, with a willingness to take significant risks.
Across nine nations in the Asia-Pacific (APAC) area, Netflix has formed teams, positioning itself for more opportunities to embrace the region’s abundant cinematic heritage. This ranges from timeless Japanese masterpieces such as “Rashomon” and “Seven Samurai,” to the boom of Hong Kong cinema and the grandiose Bollywood productions.
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2025-04-22 01:17