Netflix Wants You to Stop Scrolling

If you don’t have a specific title in mind when logging into Netflix, the multitude of options can quickly become overwhelming, leading to choice paralysis. Contrary to its initial intention of mimicking the experience of browsing through a video rental store, deciding what to watch has become the main activity on Netflix. However, Netflix doesn’t encourage endless scrolling; instead, they want you to watch their original content. For the first time in over a decade, Netflix plans to revamp its home page with the goal of reducing your scrolling and increasing your viewing of their exclusive content.

Starting next week and continuing for several months, Netflix is going to introduce a revamped homepage on its television app. The redesign, which they’ve nicknamed “Eclipse,” will offer fewer options on the screen but more video content to help users decide what to watch. When you hover over a title, you’ll see a larger image and additional information such as “highly rewatched” or “Oscar nominee.”

Netflix’s recommendation algorithm will work faster to suggest similar content based on your searches. This new layout is said to be reminiscent of TikTok’s “For You” page in terms of understanding user preferences, although if Netflix truly understood its users, it would allow them to freely share their passwords without charge.

Given Netflix’s significant impact on the streaming industry, other major streaming platforms might soon adopt similar layouts. For those who prefer endlessly scrolling through content on their TV, YouTube remains an option.

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2025-05-07 19:13