Netflix Unveils $1 Billion Mexican Investment Over the Next 4 Years

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As a dedicated admirer, I’m thrilled to share some exciting news about Netflix‘s bond with Mexico’s audiovisual sector. In a groundbreaking declaration, our esteemed Co-CEO, Ted Sarandos, disclosed a significant investment of $1 billion over the coming four years, further solidifying their connection with this vibrant industry.

The announcement made jointly at a press conference with President Claudia Sheinbaum, represents a pledge that intends to strengthen the domestic audiovisual sector while generating numerous job and business prospects across the country.

Returning to Mexico City is always a delight. Each visit reveals a fascinating juxtaposition of the past and present – the harmonious blend of history and contemporary culture,” remarked Sarandos. “It’s truly inspiring, and it sheds light on why Mexico has consistently fostered such creativity across various domains, including art, cuisine, literature, architecture, and, of course, narrative crafting.

Netflix’s connection with Mexico, established since 2011, has significantly shaped the country’s entertainment industry. Upon its entry, the streaming titan introduced a diverse array of series and films that struck a chord with Mexican viewers and left an impact globally. “Club de Cuervos,” their first series produced outside the U.S., served as a groundbreaking milestone in the emerging streaming landscape, providing a blueprint for Netflix’s local production approach, a model replicated in numerous other countries. As Ted Sarandos remarked, “We developed [the show] in Mexico, for Mexico, and it laid the groundwork for our strategy focused on local content production.

The influence of Netflix in Mexico is unmistakable. From the Academy Award-winning “Roma” to “Guillermo del Toro’s Pinocchio,” which showcased talent from the Taller de Chucho studio in Guadalajara, the platform has consistently highlighted the diverse narratives of Mexican storytelling. Over time, they have collaborated with numerous Mexican creators on series and films that resonate deeply with Mexican audiences – such as “The House of Flowers,” “Where the Track Ends,” the upcoming “Love Sick,” and “The Dead Girls.” As Sarandos emphasized, these projects reflect their ongoing commitment to Mexican content.

Netflix has set aside $2 million as part of their investments, specifically for the renowned Churubusco Studios – an historically significant location that has served as the production hub for many outstanding Mexican movies.

Netflix goes beyond merely producing content; they’re also pouring resources into programs that foster and encourage diverse and imaginative individuals behind the scenes. As Sarandos mentioned, we will continue collaborating with our government and industry partners to support initiatives that help budding diverse talents in filmmaking and storytelling break into the entertainment industry. Last year, we announced a fund exceeding $1 million for this purpose, focusing on nurturing the next wave of Mexican filmmakers and narrative artists.

The significant impact on the economy from Netflix’s investments is evident. A recent study jointly carried out with the Inter-American Development Bank found that Mexico’s audiovisual sector contributes approximately $3 billion to their economy each year. For every dollar invested, an additional $1.6 of value is produced, causing a ripple effect that positively impacts various industries such as set construction and tourism.

President Sheinbaum, at Netflix, we echo your vision for a thriving and affluent Mexico brimming with growth and potential. We are eager to contribute towards realizing this dream,” Sarandos emphasized. “Thus far, our adventure in Mexico has taken us from the sunset coasts of Baja California to the sandy sunrises of the Caribbean, with productions taking place in more than 50 locations across 25 states. With renewed dedication, we are excited about expanding and strengthening our collaboration even further.

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2025-02-20 17:32