As a connoisseur of the global cinema landscape, I find myself deeply intrigued by the evolving dynamics in the French film industry. The influx of international streaming giants like Netflix, Amazon Prime Video, and Disney+ has not only enriched the content but also sparked a fascinating dance between these giants and local regulators.
With international platforms expanding their reach into the French market, there may be an increase in calls for greater openness and transparency from local authorities.
Following the compliance with the EU’s Audiovisual Media Services Directive, streaming giants like Netflix, Amazon Prime Video, and Disney+ have boosted their spending on French cinema and television substantially. According to a recent report released on Tuesday and discussed in Paris, these three companies are expected to invest €866 million ($906 million USD) collectively from 2021 to 2023.
Due to streaming video on demand (SVOD) expenses globally now making up 20% of France’s National Film Board budget (a significant rise from the 4% in 2019), local officials are keen to maintain the overall strategy while also incorporating emerging platforms such as Sony’s Crunchyroll and AppleTV+ Max.
To address worries raised by local producer associations, who feel they’re at a disadvantage due to lacking comprehensive economic knowledge during negotiations, officials from France’s broadcasting regulatory body (Arcom) are considering a legal solution to bypass the confidentiality rules that obscure streaming data.
At the Tuesday presentation, Arcom’s Antoine Boilley stated, “Exceptions can occur when it serves the greater good,” and he further explained, “We firmly believe that funding for audiovisual and cinema production serves the public interest in France.
The fact that Netflix has consented to disclose their 2023 financial details has provided the regulator with a sense of hope, as he advocated for a broader lifting of the trade silence, while simultaneously, the regulatory body suggested an anti-inflationary and workforce-shortage solution. This proposal entails SVOD services setting aside a specified portion of their annual responsibilities towards professional development programs.
Most of the €866 million expenditure was allocated towards series orders, as the three streaming platforms have invested a combined total of approximately €703 million ($735 million) on TV content and €163 million ($170 million) on feature films since 2021.
In terms of movies, the streaming platforms typically get involved early, often making pre-purchases which account for 79% of all investments. This early involvement frequently influences the film production itself, with movies backed by SVOD services averaging a budget of $9.1 million – almost double the usual industry standard.
CNC interim president Olivier Henrard expressed great appreciation for this setup, highlighting contemporary films such as “Heartbeats” and “Monsieur Aznavour,” which he cited as successful Netflix-backed productions capable of initially thriving in cinemas, as instances that support his view.
Since the enactment of the decree, by late September, an average of approximately 300,000 moviegoers had attended the 35 films supported by streaming platforms. This figure represents a significant 44% rise above the nationwide average.
Absolutely, the head of CNC was optimistic about a fresh concept that strengthened conventional pay-TV and public broadcast financers without overthrowing them. This way, linear broadcasters could discover new collaborators to bankroll increasingly elaborate productions, while international streaming platforms could effortlessly tap into skilled actors and artisans aligned with their content strategies. To drive home this idea, Henrard brought up “Drops of God,” a series backed by AppleTV+ and France Television – which had clinched the International Emmy for best drama the previous night.
Henrard stated, ‘We’re witnessing the impact of this cultural blending.’ Instead of two separate entities refusing to acknowledge each other in the process of creation, we observe an increasing number of collaborative initiatives emerging.
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2024-11-27 00:49