As a seasoned cinema devotee who has witnessed the evolution of entertainment from VHS tapes to streaming platforms, I must say that the partnership between NBCUniversal and TalkShopLive is a groundbreaking move that blurs the lines between entertainment and commerce.
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NBCUniversal is leaning into video shopping in a new deal with TalkShopLive.
Through this collaboration, NBCU and TalkShopLive aim to establish interactive live streams showcasing prominent figures from their media company’s assets, promoting sales of items like music, literature, merchandise, and other products.
The partnership begins on Thursday, August 22nd, as both TalkShopLive and NBCU’s E! Online will simultaneously broadcast a live stream featuring Paris Hilton for her upcoming album, “Infinite Icon.” During this live event, Hilton will share insights about the creation of the album. Moreover, viewers will have the opportunity to buy signed copies of the CD and vinyl editions of “Infinite Icon,” which are scheduled for release on September 6th. Furthermore, autographed bookplates from her best-selling book “Paris: The Memoir” will also be available for purchase. The live stream commences at 8 p.m. Eastern Time on August 22nd and can be accessed on TalkShop.Live, Eonline.com, E!’s Instagram and Facebook accounts, ParisHilton.com, and her Instagram feed and Facebook page.
Previously, Hilton has organized TalkShopLive livestreams. The versatile personality expressed enthusiasm about the upcoming event by saying, “It’s always iconic to be first! TalkShopLive consistently offers an exceptional platform for my fans to interact with me and buy my merchandise instantaneously. I am thrilled to debut my new album ‘Infinite Icon’ with them, as they embark on their new collaboration with NBC and E!”
Based in Los Angeles, TalkShopLive – launched by CEO Bryan Moore and his sister Tina Moore in 2018 – offers a video player that integrates e-commerce capabilities across various online platforms and social media. This allows vendors to exhibit their products during live broadcasts, providing viewers with real-time product information while engaging in conversations. The seamless one-click “buy” feature enables customers to make purchases directly.
NBCUniversal’s collaboration with TalkShopLive, leveraging their extensive audience reach alongside TalkShopLive’s multi-embed point of sale technology, represents a groundbreaking union shaping the future of video commerce. It blurs the lines between entertainment and retail by making every moment shoppable, as stated by Moore. This partnership is revolutionary for talents, brands, and retailers aiming to expand their customer base and boost sales.
TalkShopLive collaborates with a diverse group of celebrities who’ve established their own online stores through the platform – names like Jennifer Hudson, Paul McCartney, Jennifer Lopez, Garth Brooks, Trisha Yearwood, Dolly Parton, Alicia Keys, the Jonas Brothers, Jamie Foxx, Drew Barrymore, Scottie Pippen, Meghan Trainor, Tim Tebow, Kristin Cavallari, Tim McGraw, Meredith Duxbury, Barbara Camila, Kelsea Ballerini, Haley Kiyoko, Kane Brown, and Dude Perfect. In addition, retail giants such as Walmart, Target, Best Buy, Fred Segal, Mattel, and media companies like BuzzFeed have joined forces with TalkShopLive for their partnerships.
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2024-08-21 16:19