As a seasoned industry veteran with a rich background in kids’ content, having served at Moonbug USA, Netflix, and Disney, I am thrilled to see Andy Yeatman take the stage at Mipjunior. His keynote on Miraculous Corp is not just another talk, but a testament to his passion for storytelling and his deep understanding of what resonates with young audiences worldwide.
At the upcoming event, Mipjunior will highlight the sensational Miraculous franchise with a key presentation led by Andy Yeatman, who has just taken on the role as CEO for both US and international operations at Miraculous Corporation.
The recently established company, Miraculous Corp, is a collaborative effort between Mediawan, led by Pierre-Antoine Capton, a prominent European media group specializing in production and distribution, and Zag, an animation studio that brought us “Miraculous,” founded by Jeremy Zag. This partnership was formed with the goal of managing the growth strategies for the franchise.
At the keynote address, Yeatman plans to unveil aspirations and viewpoints about Miraculous Corp, and provide further insights into their global strategy. This will include a sneak preview of upcoming projects such as TV movies, spin-offs, feature films, and fresh character introductions.
On October 19th, I’ll have the pleasure of attending a session that is a part of Mipjunior’s program, “Expand Your Playground.” This engaging event will delve into the hurdles faced by our sector, while also exploring strategies for creation, monetization, and distribution across various screens.
In this keynote address, Yeatman makes his debut public speech since his promotion to Moonbug USA’s head in June. Prior to this role, he was the Head of Moonbug USA, but before that, he headed Netflix’s Kids’ Content department following a fruitful period at Walt Disney Studios where he had previously established and led a team.
The animated series “Miraculous: Tales of Ladybug & Cat Noir,” initially aired in 2015 and has since been broadcasted in over 150 countries on diverse platforms like Globo (Brazil), TF1 (France), Disney Channel, Disney+, and Netflix. In the non-preschool children’s category, it ranks as the top animated series globally. Co-produced by Zag and Mediawan Kids & Family, this French phenomenon consists of five seasons, three TV specials, and one feature film titled “Miraculous, The Movie,” which has become one of the most-watched French animated films internationally.
The summer 2023 release of the superhero movie was a hit, topping charts in France and Germany in cinemas. It also became popular globally on Netflix, accumulating over 35 million views within its first month. Coming up next are a fourth TV movie and season 6 for worldwide viewing. Excitingly, season 7 of the series has been confirmed, as well as plans for a second feature film.
Miraculous’s digital presence showcases an impressive view count of more than 40 billion on YouTube and a subscriber base of 33 million spread across its 17 official channels. Additionally, it has garnered over 702 million views on TikTok. As reported by Miraculous Corp., global retail sales have surpassed the $1.5 billion mark.
As a film enthusiast, I’m always on the lookout for fresh perspectives and forward-thinking ideas, and that’s exactly what the Kids business is all about. The Mipjunior keynote serves as an exceptional platform for industry leaders to exchange their innovative thoughts with peers from around the globe. In this esteemed company, I’m proud to say that John Yeatman stands out as one of the most respected and insightful minds in the Kids business, a true visionary whose ideas are always worth considering.
Yeatman says he’s “been a fan of the Miraculous franchise since its inception.” “As we approach its 10th anniversary, I am proud to present our ambitions and the strategy we are implementing with Miraculous Corp to further expand this exceptional franchise with new heroes, villains and adventures.”
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2024-09-13 13:46