Microsoft, Apple Sparring Again Over Cloud-Gaming Apps

As a seasoned gamer with decades under my belt, I’ve seen the industry evolve from pixelated sprites to lifelike graphics. The latest tussle between tech giants over cloud gaming on iOS has me scratching my virtual reality headset.


Even though Apple has modified its app store to support cloud gaming, neither Microsoft nor Nvidia have developed native cloud-gaming apps for iOS as of now. iPhone users who want to play Xbox Game Pass via the cloud will need to use a web application instead. Recent submissions to the UK’s Competition and Markets Authority (CMA) provide some insight into Microsoft’s reasons for not launching an app on iOS yet

In a report published in late July by The Verge, Microsoft argues that the recent updates to Apple’s app policies do not permit them to launch a native iOS application due to the restrictions on linking to external websites for subscriptions. This rule (3.11) prevents Microsoft from avoiding Apple’s 30% transaction fee on app sales, which they claim hinders their ability to profitably monetize their cloud gaming service, as other Apple regulations prevent them from adjusting subscription fees on iOS. Additionally, Microsoft contends that third-party developers would have to rewrite their games to comply with Apple’s guidelines

Apple argued that other developers have not encountered the same issues regarding the in-app purchase requirement. They pointed out Antstream, a cloud-based retro gaming app, as an example where Apple had helped with subscription optimization, editorial frameworks, and PR review. Apple claims Microsoft has refused to negotiate or seek compromise, even though Apple has been open to working with other teams recently and has made recent changes

The Competition and Markets Authority (CMA) is examining mobile browsers, browser engines, and the availability of cloud gaming within the United Kingdom. They are looking for solutions to competition problems such as making cloud gaming native apps function only in read-only mode (no in-app purchases) to eliminate reprogramming needs or forcing Apple to let cloud gaming services offer their own payment systems. The CMA plans to release a preliminary report in November, with the final report expected in February or March 2025

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2024-09-04 20:17