Meta Teams With Blumhouse and Filmmakers Like Casey Affleck to Test Movie Gen AI Tool

As a passionate admirer of the dynamic world of cinema and technology, I find myself deeply intrigued by Meta’s innovative approach towards integrating AI into filmmaking. The partnership between Meta and Blumhouse, spearheaded by visionary Jason Blum, is not just a union of tech giant and horror studio, but a marriage of creative minds and revolutionary tools.

Meta has given some filmmakers from Hollywood access to its AI video generation system, aiming to foster good relationships within the industry and collect insights for enhancing the tool’s performance.

As a movie enthusiast, I’m thrilled to share that on Thursday, the tech titan unveiled its collaboration with Blumhouse Productions and chosen creators for Movie Gen, their innovative generative-AI video project. They plan to grow this program next year in 2025!

Recently, Meta revealed Movie Gen, a collection of AI technologies that can turn text prompts into lifelike videos or modify existing ones. These videos, lasting up to 16 seconds, are produced in high-definition 1080p format (at 16 frames per second) and come with audio tracks to match. Mark Zuckerberg, Meta’s CEO, has announced that Movie Gen will be available on Instagram by 2025. To perfect this technology, Meta is currently collaborating with filmmakers and content creators to gather their feedback as they refine the AI models.

Blumhouse chose a team of filmmakers, including Casey Affleck (known for “I’m Still Here” and “Light of My Life”), Aneesh Chaganty (“Searching” and “Run”), and the Spurlock Sisters from “The Breakline”, to experiment with technology and incorporate Movie Gen’s AI-generated video segments into their larger projects. These three are also part of Blumhouse’s first annual Screamwriting Fellowship.

Jason Blum, founder and CEO of Blumhouse, expressed that artists have always been, and will continue to be, the vital essence of our industry. He’s eager to delve into new ideas and resources that empower artists to share their narratives more effectively. Therefore, he was excited for some artists to experiment with this advanced technology while it’s still being developed, providing feedback on its advantages and drawbacks.

Blum emphasized, “These tools will prove to be extremely potent for directors. It’s crucial that we involve the creative sector in their creation process so that they can excel at their intended purpose.

Chaganty’s short film can currently be found on Meta’s Movie Gen website; the works by Affleck and the Spurlock Sisters will be published there at a later time. The platform also features innovative videos produced using an AI tool, with creators such as artist Paige Piskin and travel photographer Eric Rubens among them.

As stated by Meta, the Movie Gen models enable creators to efficiently convey their creative thoughts and investigate various visual concepts, tones, and atmospheres more swiftly.

According to a blog post on the project, Movie Gen is seen by filmmakers as a valuable collaborator and thought partner due to its ability to offer surprising responses to text prompts, sparking fresh ideas. This innovation also enables directors to delve into options for ambient audio and create sound effects using its audio features.

Beyond collaborating with partners from the entertainment industry, Meta intends to join forces as well with creators who specialize in digital content for Movie Gen. (This version aims to be more conversational and easier to understand.)

Although we don’t intend to add Movie Gen models to our public offerings until the upcoming year, Meta believes it’s crucial to initiate a conversation with the creative community now about how to best utilize this tool for creativity and ensure its ethical application,” stated Connor Hayes, Vice President of gen AI at Meta.

Pictured above: Blumhouse’s Jason Blum

2024-10-17 18:16

Meta Teams With Blumhouse and Filmmakers Like Casey Affleck to Test Movie Gen AI Tool

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